USDA Awards Green Earth Technologies First Certified Bio-based Product Label

WHITE PLAINS, N.Y., April 4, 2011 /PRNewswire/ -- Agriculture Deputy Secretary Kathleen Merrigan  announced Green Earth Technologies, Inc. (OTCOB: GETG), a leading manufacturer and marketer of "green" environmentally safer consumer packaged goods and products has been named one of the first eleven companies that is approved to use USDA's new product label on certified bio-based products. The announcement was made at a bio-based product meeting held in Glenwillow, Ohio.

(Photo: http://photos.prnewswire.com/prnh/20110404/NY76380 )

Green Earth Technologies is a "totally green" clean tech company that combines sustainable, American sourced, bio-based ingredients with proprietary technologies shaped around the four ideologies of being GREEN: biodegradable, renewable, recyclable and environmentally safe.

"The USDA's voluntary labeling program is an important and credible benchmark for consumers looking to purchase environmentally friendly products," said Jeffrey Loch, President and Chief Marketing Officer of Green Earth Technologies.  "We are very proud to be one of the first companies awarded this prestigious designation for our products, including G-OIL®, our bio-based full synthetic, API certified, motor oil.   An important part of the GET company mission is to help define green products and we look forward to working with the USDA's BioPreferred program to help consumers find them in the marketplace." 

Bio-based products are those composed wholly or significantly of agricultural ingredients – renewable plant, animal, marine or forestry materials. This new label indicates that the product has been independently certified to meet USDA BioPreferred program standards for bio-based content. Bio-based products can help increase U.S. energy independence by reducing the use of petroleum in manufactured products. They may also reduce the introduction of fossil carbon into the atmosphere, thus mitigating potential climate change impacts.

"These companies are proving that innovation and agriculture can grow together to build a foundation for future growth in rural America as we work to win the future," said Deputy Secretary Merrigan. "Consumer cleaning products, containers, and the 'intermediate materials' used to manufacture them -- made from agriculturally-sourced ingredients -- help add value to commodities, create jobs in rural communities, and can reduce our dependence on imported oil."

Through implementation of the pre-existing USDA BioPreferred program, the Secretary of Agriculture has designated 5,100 bio-based products for preferred purchasing by Federal agencies. The new label makes identification of these products easier for Federal buyers and will increase awareness of these high-value products in the commercial and consumer markets. USDA estimates that there are 20,000 bio-based products currently being manufactured in the United States.

The Green Earth Technologies' products recognized in the USDA bio-based label program include G-OIL 2-Cycle Bio-Synthetic Engine Oil, G-OIL 4-cycle SAE 30 Bio-Synthetic Engine Oil, G-OIL 10W-30 Bio-Synthetic Engine  Oil and GET's hero product, G-OIL 5W-30 Bio-Based Full Synthetic Motor Oil.  G-OIL is the world's first and only American Petroleum Certified bio-based full synthetic motor oil. 

ABOUT GREEN EARTH TECHNOLOGIES

Green Earth Technologies produces G-branded superior performing green products made with American-grown base oils that utilize the power of nanotechnology to deliver environmentally friendly products with no compromise; meaning that consumers can now "do their part" without having to give up performance or value.  "Save the Earth – Sacrifice Nothing®" is the Company's tagline. The "G" family of products include G-OIL®, G-MARINE™, G-FUEL™, G-WASH™, G-GLASS™, and G-CLEAN™, and are offered in a wide range of automotive, outdoor power equipment and household performance and cleaning categories.  G.E.T. products are now readily available on the internet at Amazon.com as well as at a variety or retailers and lube centers, including: The Home Depot, Walmart, Fred Meyer, Kroger, Albertson's, Giant, Shop Rite, VIP, National Auto Stores, Do It Best, Lex Brodie's Tire Company, Honest One and participating ACE & True Value dealers.  Please visit www.getg.com for the latest news and in-depth information about GET and its brands.

ABOUT USDA's BIO-PREFERRED PROGRAM

USDA's BioPreferred program was created by the 2002 Farm Bill to increase the purchase and use of bio-based products within the Federal government. Congress reauthorized and strengthened the program in the 2008 Farm Bill to further promote the sale of bio-based products. With the launch of this new bio-based product label, USDA's BioPreferred program is now comprised of two parts: a bio-based product procurement preference program for Federal agencies, and a voluntary labeling initiative for the broad-scale marketing of bio-based products. To learn more, please visit www.biopreferred.gov.

SOURCE Green Earth Technologies, Inc.