Used Cars Sales in CT Boom with Motor Trend Certified Advantage

Oct 26, 2010, 11:00 ET from Executive Auto Group

HARTFORD, Conn., Oct. 26 /PRNewswire/ --  Used car sales in CT are booming and the Executive Auto Group with 500-pre-owned vehicles is leading the way with eight new car dealerships in CT including Acura, Dodge, Honda, Jeep, Kia, Nissan and Mazda. Executive Auto Group is Connecticut's largest group of new car dealerships that also offers used cars for sale from New Haven to Hartford.

"Sales at other used auto dealers that offer vehicles for lease or purchase at dealerships in CT have declined, but our used cars are moving off the lots quickly," said Scott Orsini, owner of the Executive Auto Group. Mr. Orsini credits "the increase in used car sales in part to new and exciting strategies our dealerships in Connecticut have pioneered." One such development is that our Used Car Dealerships in CT were Awarded Motor Trend Certified Advantage. Liberty Mazda in Hartford, Executive Dodge Jeep in Wallingford, and Executive Jeep Nissan in North Haven, all proud members of the Executive Auto Group were selected as the first and only Motor Trend Certified Used Car Dealerships in CT."

Consumers have shifted their car shopping to the Internet and do much of their homework online before they visit our CT dealerships. "When car buyers visit our dealerships for say a used Acura, they already know that our used autos in Hartford, our Wallingford used cars and our used cars in New Haven offer the best value because they've used online shopping tools like AutoTrader and Cars.com, said Orsini adding, "We take the customer's research to the next level using state-of-the-art software to scan prices on the same used vehicle in a 500-mile radius then compare our price to the other used car prices."

Orsini's innovative way of thinking and a fresh new approach to selling cars has taken the trust and loyalty customers already had with the Executive Auto Group to a whole new level. "Our sales and leasing consultants share this market research with the car buyer when they arrive at our dealerships and show them, upfront what other used car dealerships are selling the same vehicle for," said Orsini adding, "Price transparency builds trust with the car buyer and trust allows our customers to relax and feel confident that they're getting the best value in buying a used truck or car at an Executive Auto Group dealership. This openness is highly unusual in car dealerships and guarantees fair pricing to car buyers. The added value of very competitive pricing and Motor Trend Certified Advantage benefits has drawn buyers to our dealerships in Connecticut from as far away as Nebraska."

"Transparent pricing also applies to trade-in vehicles in CT," said Orsini, adding "the Executive Auto Group Partnered with AutoTrader using their Trade-In Marketplace, but found that since we often pay the customer more for the vehicle than the AutoTrader program offers, the customers preferred that we simply pay cash for their trade-in vehicle ourselves."

"Our continued used car sales success is enhanced by the benefits of the Motor Trend certified used truck and car program, transparent pricing and a consumer-centric buying experience. Offering a free personal assistant, just part of the Motor Trend Advantage in the sale of used cars and used trucks is boosting our sales while other used car dealerships in CT struggle," Orsini summarized, adding, "Truck parts, auto parts and tire sales in CT have also increased and even our Executive Auto Group service departments where we repair autos in New Haven, Wallingford and Hartford, CT are doing well. Our customers love the Motor Trend Certified Advantage program because they don't pay for repairs related to warranty work."

About Executive Auto Group:

The Executive Auto Group has been serving customers' automotive needs for more than 37 years. Starting as a single dealership in Wallingford, CT, the Executive Auto Group grew to 8 dealerships in CT, actively supports Chambers of Commerce and believes in giving back to communities where they do business.

Website: http://www.executiveautogroup.com

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SOURCE Executive Auto Group



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