Using Customer Data to Inform Email Marketing Helps Retailer Better Connect with Consumers

Knotice Helps Natural Partners Boost Campaign Effectiveness

Jan 08, 2013, 09:30 ET from Knotice

AKRON, Ohio, Jan. 8, 2013 /PRNewswire/ -- Too often today's marketers struggle to understand and respond to what's really going on with their customers. Their data is trapped in silos of disparate marketing platforms and systems, making it hard to have a 360-degree view of the customer. This lack of a comprehensive, unified dataset to drive messaging often results in wasted time, money, and resources.  Knotice, a provider of data management, analytics and digital messaging solutions, is helping marketers overcome those obstacles for more effective marketing.

Natural Partners, a wellness products retailer, has seen a lift in open rates after working with Knotice, now able to access and make use of customer activity and prospect data in real time.

To achieve this, Natural Partners turned to Knotice and its on-demand technology for email marketing and universal profile management. Because Knotice's Universal Profile Management system unites data from multiple sources in real time, Natural Partners can easily define audiences, pull actionable analytics, and message to its customers and prospects with increased relevance.

"We're able to do so much more now," said Brittany Johnson, marketing manager at Natural Partners. "Because we have our customer data in Knotice's Universal Profile Management system, we're been able to do a variety of email campaigns as well as cross sell by including links and information to products a customer might be interested in based on their previous behavior and preferences in an email."

Using Knotice's technology, Natural Partners has been able to achieve increased open rates while improving the overall customer experience.

"Our most recent campaign saw a 76% open rate," said Johnson. "We've never had an open rate that high before. Knotice is helping us to stand out in the inbox with highly targeted content, which makes our customers want to engage with us more."  

Having customer data wrapped around a single profile can greatly improve the customer experience. It also allows companies like Natural Partners to laser-target individuals within their audience with the right information at the right time, according to Knotice CEO and co-founder Brian Deagan.

"Obtaining a 360-degree view of each customer requires marketers to have access to and the ability to use the myriad of customer data that's flowing in each day," said Brian Deagan, CEO and co-founder of Knotice. "Knotice makes it easy for online retailers like Natural Partners to really understand their customers for more effective marketing and better results."

About Knotice
Knotice (pronounced "notice") is a leading provider of data management, actionable analytics, and digital messaging solutions with offices in Seattle and Akron, Ohio. Our on-demand marketing software and agency services help marketers maximize the ROI of their addressable digital marketing – digital communications that are addressable to an individual. With our proprietary platform, we pioneered the ability to seamlessly unite customer data, analytics and message delivery – all from a single profile-based platform. In addition to technology, Knotice provides a comprehensive offering of marketing services, including strategy and planning, agency-style creative services, custom development, analytics, advanced reporting, and business intelligence. For more information, visit:

About Natural Partners
Natural Partners, Inc. offers convenience as a one-stop shop distributor. Natural Partners carries more than 15,000 products from over 115 premier manufacturers. Our facility is licensed by the Arizona State Board of Pharmacy to carry drugs so that Clients, with appropriate licensure, may obtain homeopathic injectables through Natural Partners.  Natural Partners, Inc. is proud to be one of the pioneers in Wellness internet television. In 2007, the company formalized an internet television station NPTV ( They bring reporting, investigation and discussion to Clients about wellness topics of great interest and relevance to their practice. Learn more here:

SOURCE Knotice