AUSTIN, Texas, June 27, 2018 /PRNewswire/ -- uStudio, Inc. today announced uStudio Enterprise Podcasting, the industry's first and only podcasting solution purpose-built for private enterprise communications. Business leaders now have a secure mobile application for delivering and measuring the consumption of internal podcast content that keeps sales teams competitive, builds corporate community and business alignment among employees, partners and customers.
According to Edison Research, the use of podcasting surged to 24 percent of the population in just the last year, surpassing social media platforms such as LinkedIn and Twitter. As business leaders face an increasingly attention-deprived and remote workforce, podcasting has emerged as the chosen medium for convenient access to important information and learning on the go, delivering more effective and measurable communication than traditional email and documents.
Until now, the use of private corporate podcasting has been limited by the constraints of non-secure consumer applications and closed systems. uStudio's new podcasting product removes these barriers by leveraging the company's patented, cloud-based enterprise media platform. This breakthrough allows businesses to take advantage of podcasting's low-friction content creation and off-line consumption, while adhering to privacy, corporate security, and IT policies.
"The way that business leaders communicate with their organizations is evolving, and that change is often led by popular consumer trends," said Jim Lundy, CEO of next generation technology research firm Aragon Research. "Podcasting is attracting the attention of executives tasked with modernizing communications. The ability to reach mobile workers quickly with hyper-relevant and engaging content is critical to the success of the digital workplace, and secure audio podcasting has emerged as a key channel to do just that."
uStudio Enterprise Podcasting comprises a fully-customizable mobile application with channels, user subscription and off-line listening options, as well as multi-tier content security. Content administrators can easily manage and publish podcasts as well as better understand user reach, consumption behaviors and content insights, all of which can be integrated with third-party enterprise asset management and analytics systems.
"There is a growing gap between how companies are communicating and how their employees access information. Innovative business leaders recognize the importance of bridging that gap," said uStudio CEO Jen Grogono. "As video and audio continue to become a standard part of daily workstreams, podcasts are a natural evolution for today's workplace where the pace of change, hard-to-engage remote teams dictate more dynamic communication methods."
uStudio's enterprise customers are using private podcasts to deliver and measure the reach of regular communication across a range of topics:
Sales Training & Product Updates
Product and Customer Success Stories
CEO & Executive Communication
Community- and Culture-Building
Enterprise Podcasting is part of uStudio's suite of modern media solutions for enterprise communications which includes Live and Video On Demand as well. Taken together, these solutions give business leaders greater speed and flexibility in how they disseminate important messages, while their employees and stakeholders enjoy greater choice in how they consume it.
About uStudio, Inc. uStudio, Inc. is a recognized innovator of enterprise communications. Its patented, cloud-based media platform helps the world's leading companies reinvent the way they use media across their businesses. From live streaming to VOD, podcasting, and media management, uStudio helps companies such as Universal Music, Alcon Novartis, Manulife, Dell Inc. and Kohl's leverage media for speed, scale and competitive advantage.