Utilizing New Internal Communication Tactics to Ensure Organizational Effectiveness

Feb 14, 2014, 18:15 ET from Best Practices, LLC

CHAPEL HILL, N.C., Feb. 14, 2014 /PRNewswire/ -- Pharmaceutical and medical device companies are increasingly being pressured to reinvent how they communicate internally. As the communication process continues to evolve due to new technological advances and changes, leaders must continue to explore different forms and frequencies of internal communications.

Even with the many innovative technologies that are being introduced throughout the pharmaceutical and medical device industries, over 90% of respondents in a study conducted by benchmarking firm, Best Practices, LLC stated that they still utilize emails to communicate with colleagues. Despite this, email can be very time-consuming, with nearly 1 in 4 respondents revealing that they spend more than 16 hours per week checking emails.

The research report, "Internal Communication Success: Best Practices within the Pharmaceutical and Medical Device Industries to Ensure Organizational Effectiveness," identifies the most effective communication strategies and tactics for reaching internal executives to achieve organizational success and efficiency. The study also seeks to help pharmaceutical and medical device companies to compare their current internal communication strategies with that of the benchmark class companies.

Research objectives included:

  • Identify types of internal communication mostly used by executives
  • Identify preferred medium for internal communication
  • Measure internal communication effectiveness

The full 45-page report contains over 200 benchmark metrics and highlights the preferred channels and tools for communication. In addition, the research delves into the best communication frequencies and approaches for internal communications.

To access the full report, or to download a complimentary summary containing insights found in this report, click on the following link: http://www.best-in-class.com/rr1269.htm.

For more information on other recent primary research studies, contact us at 919.403.0251. For related research, visit our Best Practices, LLC website at http://www.best-in-class.com/.

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.


SOURCE Best Practices, LLC