V12 Group Adds Print and Mail Tool to Launchpad Marketing Platform

RED BANK, N.J., Oct. 9, 2014 /PRNewswire/ -- V12 Group is thrilled to announce the addition of a new tool that allows for "print and mail" engagement through its industry leading marketing automation platform, Launchpad. With the new tool, Launchpad users will be able to reach new and current customers and actually send them a physical piece of mail directly through the platform. 

In three steps, Launchpad's new print and mail tool is ideal for any enterprise or small business that wants to send existing customers and prospects new offers, valuable coupons, gift certificates, reminders, new product information, grand opening announcements, and more:

1. Upload or customize creative – Creative images can be uploaded, customized with one of Launchpad's existing templates, or users can use the intuitive design tool to create their own postcard from scratch.
2. Audience selection – Upload customer data or enjoy easy access to consumer, business, automotive, personality and CPG data all courtesy of the 3.4 billion record V12 Group Data Warehouse. With easy to use selection tools, anyone can build their ideal audience based on geographic, demographic, lifestyle, or purchase data.
3. Place order – This all-inclusive process takes care of printing, labeling and postage saving users time and money.

V12 Group also recently launched a new customer management application, called "My Customers," making it simple for Launchpad users to manage, consolidate and store customer lists for marketing campaigns. My Customers makes Launchpad the first marketing automation platform on the market to combine customer management and acquisition data in one single platform.

Launchpad is a unique multi-channel customer management and acquisition marking automation platform with a full range of marketing channels seamlessly integrated onto a single dashboard. The streamlined user interface facilitates planning, delivery and optimization of campaigns across email marketing, online display advertising, social, mobile, and direct mail channels. V12 Group's industry leading data powers the SaaS-based, private cloud-hosted platform.

For more information Launchpad, visit the V12 Group website.

About V12 Group

V12 Group is a leading provider of data and multi-channel digital marketing technology that empowers organizations of all sizes to communicate with prospects and customers through email, mobile, social media, and digital display ads.

SOURCE V12 Group