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Valassis Webcast Answers Question 'Why Geography Matters'

Mine Big Data to Pinpoint the Right Consumer, Optimize Integrated Media Plan


News provided by

Valassis

Nov 14, 2013, 09:00 ET

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LIVONIA, Mich., Nov. 14, 2013 /PRNewswire/-- Valassis (NYSE: VCI), a leader in intelligent media delivery, announced today that it will host a free, live webcast from 2 to 3 p.m. ET Thursday, Nov. 21 focused on how leveraging geography can provide greater insight into today's consumer and help marketers pinpoint their best shoppers online and offline.

In today's changing world of digital media and the intricate consumer path to purchase, drive times and trade areas remain very relevant but are just another piece of the complex media puzzle. Consumers have multiple addresses (home, IP, mobile) where they can be reached with different media and they are in control of their media consumption.

"Why Geography Matters – Now More than Ever," will be presented by Beth Keegan, Senior Vice President of Marketing Solutions at Valassis, and Rajat Shroff, Vice President of Product Management and Business Development at Brand.net, a Valassis Digital Company. Keegan is regarded as an industry expert on media optimization and reaching consumers throughout their path to purchase in today's fragmented media environment. A seasoned Silicon Valley innovator, Shroff has a deep understanding of the digital advertising landscape, including mobile, video and ecommerce. He also is an active advisor to several startups focusing on mobile and online marketing. Their expertise is in helping marketers connect the full range of marketing touch points to make campaigns immediately actionable and more effective.

Through this webcast, participants will gain insight into why mastering geography is essential to achieve the right marketing mix with an integrated media plan. The presenters will share actual case studies; discuss how marketers are using geography to bring the online and offline worlds together; and the importance of using big data analytics to drive more results for their media spend.

Highlights of the webcast include:

  • the concept of consumer trade areas which redefine geography around the true "day in the life" of a consumer;
  • leveraging offline data to use online to create a more holistic view of a brand/retailer's best consumers;
  • how media is complementary; not competitive; and
  • the "Big Five Rules" to consider when developing your integrated media plan.

To sign up for the Nov. 21 free webcast, go to: http://bit.ly/17Zw7F6. For more information, please call 1-877-529-5001 or email [email protected].

About Valassis
Valassis (NYSE: VCI) is a leader in intelligent media delivery, providing over 15,000 advertisers proven and innovative media solutions to influence consumers wherever they plan, shop, buy and share.  By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients' most valuable shoppers, offering unparalleled reach and scale. Valassis subsidiaries include Brand.net, a Valassis Digital Company, and NCH Marketing Services, Inc. RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. For insights on intelligent media delivery, visit www.valassis.com and follow Valassis on Twitter at @ValassisVCI.

Cautionary Statements Regarding Forward-looking Statements
This document contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks and uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following: price competition from our existing competitors; new competitors in any of our businesses; possible consolidation in our client base, a significant decrease in the number of stores in our in-store retailer network or a shift in client preferences for different promotional materials, strategies or coupon delivery methods, including, without limitation, as a result of declines in newspaper circulation and/or increased competition from new media formats including digital; an unforeseen increase in paper or postal costs; changes which affect the businesses of our clients and lead to reduced sales promotion spending, including, without limitation, a decrease of marketing budgets which are generally discretionary in nature and easier to reduce in the short-term than other expenses; our substantial indebtedness, and ability to refinance such indebtedness, if necessary, and our ability to incur additional indebtedness, may affect our financial health; the financial condition, including bankruptcies, of our clients, suppliers, senior secured credit facility lenders or other counterparties; certain covenants in our debt documents could adversely restrict our financial and operating flexibility; fluctuations in the amount, timing, pages, weight and kinds of advertising pieces from period to period, due to a change in our clients' promotional needs, inventories and other factors; our failure to attract and retain qualified personnel may affect our business and results of operations; a rise in interest rates could increase our borrowing costs; governmental regulation or litigation affecting aspects of our business, including laws and regulations related to the internet, internet-related technologies and activities, privacy and data security; potential security measure breaches or attacks; clients experiencing financial difficulties, or otherwise being unable to meet their obligations as they become due, could affect our results of operations and financial condition; uncertainty in the application and interpretation of applicable state sales tax laws may expose us to additional sales tax liability; a reduction in, or discontinuance of, dividend payments or stock repurchases; and general economic conditions, whether nationally, internationally, or in the market areas in which we conduct our business, including the adverse impact of the ongoing economic downturn on the marketing expenditures and activities of our clients and prospective clients as well as our vendors, with whom we rely on to provide us with quality materials at the right prices and in a timely manner. These and other risks and uncertainties related to our business are described in greater detail in our filings with the United States Securities and Exchange Commission, including our reports on Forms 10-K and 10-Q and the foregoing information should be read in conjunction with these filings. We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE Valassis

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