Valeant Pharmaceuticals Renews CeraVe® Partnership with USA Swimming as Exclusive Skincare Sponsor
Long-time partner provides skincare solutions to active membership
Sep 16, 2015, 08:30 ET
COLORADO SPRINGS, Colo., Sept. 16, 2015 /PRNewswire/ -- Valeant Pharmaceuticals North America LLC, makers of CeraVe® skincare products, announced the continuation of its partnership with USA Swimming through 2016 as the exclusive skincare sponsor for the 400,000-member national governing body.
Swimmers use CeraVe®, the therapeutic line developed with dermatologists, to manage dry skin, which is common among swimmers who are frequently exposed to chlorine, water and sun. Over time, ceramides which are naturally present in skin become depleted, leading to dry and irritated skin. Only CeraVe® delivers the vital ceramides healthy skin needs through MVE®, a patented, controlled-release Multivescular Emulsion technology that penetrates the skin's surface, to help rebuild the skin's protective barrier and lock in moisture all day.
"Since 2009 when we first partnered, it's become a regular sight to see CeraVe products on the deck and in the stands at USA Swimming meets and practices. Swimmers, coaches and spectators need to take care of their skin and 75 percent of our membership uses a moisturizer to help," said Matt Farrell, USA Swimming Chief Marketing Officer.
"We are very pleased to continue our partnership with USA Swimming," stated Joe Gordon, General Manager, Consumer Health Care at Valeant Pharmaceuticals. "We trust this sponsorship will help to further generate awareness and trial for the CeraVe brand, while providing a benefit for swimmers and their skincare concerns."
Partnership elements include extensive sampling of CeraVe® products at top USA Swimming sanctioned meets, with an anticipated attendance of nearly 100,000 people, including athletes, coaches, families and fans. In fact, USA Swimming revealed that the majority of athletes and their family members, fans and coaches are viewed as influencers – often asked by friends for their advice before making a skincare related purchase.
The partnership will also allow for increased brand exposure across social media platforms through a dedicated hashtag, #SkinLovesCeraVe. Swim meet attendees will have the opportunity to capture their experience with the brand through a shareable photo that can then be merged onto a branded animated GIF. Additionally, participants who share their feedback through a brief survey via handheld iPads will be treated to complimentary product samples and coupons for future purchases.
Valeant Pharmaceuticals joins USA Swimming's elite roster of corporate sponsors, including Arena, AT&T, BMW, Marriott, Mutual of Omaha, Myrtha Pools, OMEGA, Phillips 66, Speedo and TYR. For more information, please visit www.valeant.com and www.usaswimming.org.
About Valeant Pharmaceuticals North America LLC:
Valeant Pharmaceuticals North America LLC, is a specialty pharmaceutical company that develops, manufactures and markets a broad range of pharmaceutical products primarily in the areas of dermatology, eye health, consumer healthcare and other pharmaceutical products. More information about Valeant Pharmaceuticals can be found at www.valeant.com.
About USA Swimming:
As the National Governing Body for the sport of swimming in the United States, USA Swimming is a 400,000- member service organization that promotes the culture of swimming by creating opportunities for swimmers and coaches of all backgrounds to participate and advance in the sport through clubs, events and education. Our membership is comprised of swimmers from the age group level to the Olympic Team, as well as coaches and volunteers. USA Swimming is responsible for selecting and training teams for international competition including the Olympic Games, and strives to serve the sport through its core objectives: Build the base, Promote the sport, Achieve competitive success. For more information, visit www.usaswimming.org.
CeraVe is a registered trademark of the Valeant Pharmaceuticals International, Inc., or its affiliates.
©2015 Valeant Pharmaceuticals North America LLC
Contact: Kara Raney ([email protected] /719.866.3598)
Contact: Laurie Little ([email protected] /949.461.6002)
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