Valpak® Announces Expansion Plans in Macon, Georgia

LARGO, Fla., Feb. 21, 2012 /PRNewswire/ -- Valpak, a leader in local print and digital coupons, announced today it is seeking to expand its presence into Macon, GA. With the digital couponing industry quickly gaining popularity and overall coupon usage expected to grow by 150 percent from 2009 to 2014, Valpak is poised to rapidly expand and is currently seeking entrepreneurs to invest in new franchise territories.

A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 markets in 48 states and four Canadian provinces. Today, in addition to its flagship Blue Envelope®, the brand offers its business customers an impressive portfolio of digital advertising products including Valpak Deals®, Smartphone apps, QR codes, online coupons and SMS/text messaging to reach consumers at home and on-the-go.  

"Valpak franchisees benefit from an innovative suite of print and digital products that is part of a thriving business that reaches 500 million homes annually," said Todd Leiser, Valpak's Director of Franchise Sales.  "We are excited about the opportunity to grow the brand in Macon and encourage local entrepreneurs who have strong sales experience and are seeking the exclusive selling rights in a market to contact us to learn how they can operate a Valpak in the Macon community."

Ideal candidates should possess a desire to join a trusted industry-leading brand, work within a proven franchise system, develop relationships with local businesses, and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000 and a minimum net worth of $150,000. Valpak also supports returning military veterans by offering a reduced price for veterans, waiving start-up fees and making it easier for them to go into business for themselves. Valpak's offering is part of "Operation Enduring Opportunity," a program developed by the International Franchise Association (IFA) with the goal to hire and recruit 75,000 veterans as franchise business owners by 2014.

To share its unique franchise model, Valpak is hosting a webinar series on March 15th at 1:30 p.m. (EDT) to discuss development opportunities in Macon and other priority markets. To register for the webinar or learn more about Valpak, please contact Chrys Richardson at (800) 237-6266 x3695 or [email protected].

Valpak franchisees benefit from extensive training and support including more than 300 hours of classroom, in-field and online training. Additionally, the Valpak peer mentoring program pairs tenured Valpak franchisees with new franchisees for a two-year period. Valpak also handles all of the coupon design, printing, collation and postal logistics for its franchisees, allowing them to concentrate on selling branded direct marketing campaigns to customers within their exclusive territory.

Since its launch by entrepreneur Terry Loebel in 1968, the Blue Envelope has been broadly recognized and trusted. Valpak is also backed by experienced leadership with Cox Enterprises, one of the largest media companies in North America, which acquired the brand in 1991. Valpak's state-of-the-art, 470,000-square-foot manufacturing center in St. Petersburg, FL makes it possible for the company to mail to more than 500 million homes in North America. 

For more information on Valpak and franchising, please visit www.valpakfranchising.com.

About Valpak®
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, Inc., a subsidiary of Atlanta-based Cox Media Group, Inc. With almost 170 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with www.Valpak.com®, an online site for local savings, which has nearly 70 million offer views each month, as well as most mobile phones, including apps for most smartphones. For more information, please contact 1-800-676-6878.

About Cox Media Group
Cox Media Group, Inc., a subsidiary of Atlanta-based Cox Enterprises, Inc., is an integrated broadcasting, publishing and digital media company that includes the national advertising rep firms of Cox Reps. With $1.8 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, four metro newspapers and more than a dozen non-daily publications, and more than 100 digital services. Additionally, Cox Media Group owns and operates Valpak, one of the leading direct marketing companies in North America.  For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.

CONTACT:
Carmen Ordonez
Fish Consulting
954-893-9150
[email protected]

SOURCE Valpak