LARGO, Fla., Sept. 15 /PRNewswire/ -- Here's the deal: For all those who aspire to relax all weekend at the spa, dine at swanky restaurants and look like a movie star – yet still need to change the oil in the family car, arrange for lawn service and stick to a budget, ValpakDeals.com will soon save the day... and save you money.
Promising savings that are "Sometimes sensible, sometimes sensational and always smart," ValpakDeals.com, a new product from Valpak, will give consumers access to online daily offers featuring discounts of 45 percent and more.
"These deals will extend our audience reach and also deliver great deals daily," said Greg Bicket, president of Valpak's parent company Cox Target Media. "These are different from the kind of offers you'll find on Valpak.com and in your monthly Valpak Blue Envelope. We're continuously creating innovative ways to bring consumers new types of offers that fit their lifestyle."
ValpakDeals.com recognizes that today's value-conscious consumers not only want savings on nice-to-have products and services, like skydiving, a night out on the town or a trip to the spa – but they also want to save on everyday expenditures, like car service and a trim at the neighborhood hair salon. And they want to save big.
"It's a chance for consumers to save money on the things they need, as well as take advantage of opportunities to treat themselves to something special," said Bicket.
ValpakDeals.com launches November 2010 in Long Island, N.Y., Omaha, Neb., New Haven, Conn., and Las Vegas, and will expand across the Valpak franchise network during 2011.
Perhaps best known for its direct mail product, Valpak is applying the knowledge and experience gained over its 42 years as the savings expert into this completely new offering.
"Adding a daily deal product to the Valpak portfolio just makes sense," adds Jim Sampey, Chief Operating Officer at Valpak. "Our clients trust us to help them navigate the options and use a mix of mobile, online and direct mail to reach their business goals," he said. "We expect ValpakDeals.com offers may stand alone or be added to a larger integrated marketing strategy."
Local sales efforts and consumer registration are beginning now in the initial four markets. Soon consumers will get daily access to offers for the sensible and sensational. And that's just smart.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Media Group. With approximately 180 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with www.Valpak.com®, an online site for local savings, which has nearly 40 million offer views each month, as well as mobile phones, including apps for iPhone™, iPod touch®, Android™, Palm® Pre™ and BlackBerry® platforms. For more information, please contact 1-800-676-6878.
Cox Media Group
Cox Media Group, Inc., a subsidiary of Atlanta-based Cox Enterprises, is an integrated broadcasting, publishing and digital media company that includes the national advertising rep firms of Cox Reps. With revenues exceeding $1.5 billion, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, four metro newspapers and more than a dozen non-daily publications, and more than 100 digital services. Additionally, CMG owns and operates Valpak, one of the leading direct marketing companies in North America. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.