Valspar Paint® Announces 2013 Color Trend Palettes and a Two-Week Love Your Color Guarantee™ Celebration Inspiring Everyone to Connect to the Power in Color in the New Year

Valspar Predicts Uplifting Color Palettes and Harmonious Hues in 2013

Jan 10, 2013, 09:05 ET from Valspar Paint

CHICAGO, Jan. 10, 2013 /PRNewswire/ -- Valspar Paint® today reveals three 2013 color trend palettes inspired by the newest underlying influences and movements expressed in fashion, food, design and culture. Each of the three Valspar color trend palettes for 2013 – Simple Delights, Gathered Stories, and Electro Noir – provide a variety of color choices for those looking to update their home decor. Delivering on the promise to help people connect to the power in color, and the guarantee that consumers will find a color they love, Valspar will also launch the Love Your Color Guarantee™ Celebration, a two-week Facebook program that includes a Color of the Day Sweepstakes and Valspar Free Sample Coupon Giveaway allowing any new or current Valspar Paint Facebook fans to try the trend colors and experiment with other Valspar colors at home in the new year.

In 2013, Valspar predicts three distinct color trends that focus on the theme of embracing happiness, authenticity and connectivity in the home. Valspar has curated custom palettes that embrace these forecasted trends and connect to personal colorful memories, from the beauty in simplicity to storied and valued antiques to the sensory experience of new technology. Colors in the palettes range from uplifting peaches, light-hearted pinks, glowing ambers, dusky blues, and transparent greens; all of which would harmonize with any personal style.

"As we move into 2013, we overcome our fear of uncertainty and need for control by pursuing happiness within our home life. While going through economic downturn, we turned back toward the home as a safe haven," said Sue Kim, Valspar Color Strategist. "The Valspar 2013 trend palettes show that our home is ready to break out of its own cocoon and we are ready to start dreaming in color again, inviting the transformative power in color into our lives."

The Valspar 2013 Color Trend Palettes:                                                                                                     

  • Simple Delights – Born from the constant pursuit of happiness at home, colors that conjure delightful and optimistic feelings are growing in popularity for 2013. Playful and light-hearted hues have an uplifting and soothing effect. Simple Delights consists of soft and sophisticated lights, with pastels that refresh the spirit with a splash of cheer.
  • Gathered Stories – Focusing on what is essential in everyday life has increased the value of artisanal-crafted and handmade items with heritage. To complement this trend, warm, grounded, and comforting colors create a nostalgic and sentimental atmosphere. The aged and reminiscent colors in the Gathered Stories palette honor authenticity and craftsmanship.
  • Electro Noir – As technology pushes experiences to new dimensions, the heightened senses embrace clean, digital colors. Crisp bold tones and saturated colors that are electro-inspired evoke the sense of connectivity and movement, and elevate a room to a new dimension. The Electro Noir palette balances cool metal tones with rich earthen elements.

As part of the Valspar 2013 Trend Color unveiling, Valspar is launching the Valspar Love Your Color Guarantee™ Celebration. Beginning on Monday, January 14 through Wednesday, January 30, Valspar will kick-off two Facebook programs, the "Color of the Day Sweepstakes" and the "Valspar Paint Free Sample Coupon Giveaway," providing Valspar fans unique access to colors within the Valspar trend palettes and beyond.

  • Color of the Day Sweepstakes: Beginning Monday, January 14 at 12:01 a.m. EST through Friday, January 18 at 11:59 p.m. EST, Valspar will unveil one 2013 trend color each day on the Valspar Facebook page. New or current fans are encouraged to visit the Valspar Paint Facebook page to enter the daily sweepstakes for a chance to win one free gallon of the Color of the Day. Participants are required to be a fan of the Valspar Paint Facebook page prior to entering. Ten randomly selected entrants will win each day. (See official rules at
  • Valspar Paint Free Sample Coupon Giveaway: Beginning on Wednesday, January 23 at 12:00 p.m. EST through January 30 at 11:59 p.m. EST, or while supplies last, Valspar will give away up to 150,000 free paint sample coupons to new or current fans of their Facebook page. The coupon will be redeemable for one eight-ounce sample of any Valspar paint color at Lowe's stores nationwide. To obtain a coupon, log onto Facebook and "like" the Valspar Paint Facebook page in this timeframe to obtain a coupon, while supplies last.

Through October 7, 2013 Valspar continues to ensure that everyone will find the color they love with the Valspar Love Your Color Guarantee, a unique color assurance program offering a complimentary replacement color to anyone who does not absolutely love their first color choice. For additional details, eligibility requirements and information on how to obtain a rebate through the Valspar Love Your Color Guarantee, please visit

For more information about Valspar Paint, the 2013 color trend palettes, the Valspar Love Your Color Guarantee Celebration or to locate a dealer, please visit or

About The Valspar Corporation

The Valspar Corporation (NYSE: VAL) is a global leader in the paint and coatings industry. Since 1806, Valspar has been dedicated to bringing customers the latest innovations, the finest quality and the best customer service in the coatings industry.

SOURCE Valspar Paint