Valspar Paint Brings Color To The Colorblind With "Color For All" Initiative

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Mar 18, 2015, 09:27 ET

CHICAGO, March 18, 2015 /PRNewswire/ -- Color can be at once both powerful and empowering. It can reflect one's personal style, make a statement and evoke distinct emotional reactions. The visual impact of color is incomparable. Yet, 300 million people around the world are colorblind, unable to distinguish colors, in particular red and green.

Valspar paint's #ColorForAll initiative is anchored by a short documentary titled, “Color for the Colorblind,” that shares personal stories from four colorblind individuals and their reactions to experiencing color for the first time. Others who are colorblind or are affected by color blindness are encouraged to share their own stories with #ColorForAll or at ValsparColorForAll.com. Some of those submitting stories will receive EnChroma glasses, courtesy of Valspar.

With a mission to bring color to those who don't have it and to remind those who do to appreciate it, Valspar, a global leader in the paint and coatings industry, has launched "Color for All." Through a partnership with EnChroma, a manufacturer of color blindness correcting glasses, Valspar is gifting this special eyewear to a number of colorblind individuals while raising awareness about color's impact on our lives.

The #ColorForAll initiative is anchored by a short documentary, titled "Color for the Colorblind," that shares personal stories from four colorblind individuals and their reactions to experiencing color for the first time. The film can be viewed at ValsparColorForAll.com.

"As a company deeply rooted in color, Valspar believes that everyone deserves to see and appreciate the experience that color brings to life," said Joel Wasserman, Director of Brand Integration at Valspar. "Most people don't know what it's like to live in a muted world. We're dedicated to making a change for the better and igniting a conversation around the impact of color."

Individuals who are colorblind or are affected by color blindness are encouraged to share their own stories with #ColorForAll or at ValsparColorForAll.com, where responses will be featured along with additional footage from the film. Some of those submitting stories will receive EnChroma glasses, courtesy of Valspar. Additionally Valspar will be working with art museums across the country offering up the glasses to enable even more people to see color for the first time.

About The Valspar Corporation
The Valspar Corporation (VAL) is a global leader in the paint and coatings industry. Since 1806, Valspar has been dedicated to bringing customers the latest innovations, the finest quality and the best customer service in the coatings industry. Valspar – if it matters, we're on it.

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About EnChroma
EnChroma is dedicated to positively impacting the lives of the estimated 300 million people worldwide with color vision deficiency. EnChroma has developed a robust line of innovative eyewear products with cutting-edge optical technology for men, women and children. The company is led by a team of seasoned researchers, engineers and technology experts, backed by an advisory board of world-renowned vision scientists. Based in Berkeley, California, EnChroma emerged from a National Institutes of Health SBIR grant designed to study the feasibility of correcting color vision deficiency. To reach us please call 510-497-0048, email [email protected] or visit enchroma.com.

Facebook.com/pages/EnChroma/159109797496388
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YouTube.com/user/EnChromaInc

Video - http://youtu.be/ea_xOqNvntA

SOURCE Valspar