VandenBoom Named Director of Automotive Marketing at Coherix

ANN ARBOR, Mich., May 25, 2011 /PRNewswire/ -- Rick VandenBoom has been named director of automotive marketing at Coherix. Coherix is a pioneer in the development of high-speed, high-definition 3D visualization systems to improve the quality and reliability of automotive and semiconductor manufacturing processes.

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A native of Michigan, VandenBoom began his career in electrical engineering at Control Engineering in Pellston, Mich., and went on to hold positions as an application engineer and project manager at SI Handling Systems in Rochester, Mich., and ABB Flexible Automation in Auburn Hills, Michigan.

He joined Perceptron in Plymouth, Mich., as an account manager for the company's Chrysler account in 1995 and also has held senior management positions at Michigan-based CogniTens in Wixom and FriCSo (Frictional Control Solutions) in Farmington Hills.

"Rick VandenBoom brings Coherix more than 25 years of experience in machine vision, material handling and metrology in the global automotive, heavy-duty transportation and aerospace industries," said Dwight Carlson, the company's chairman and CEO. "He's a team player with outstanding leadership skills."

VandenBoom holds a degree in electronics engineering technology from the National Institute of Technology. He lives in Lake Orion, Michigan.

Based on research conducted at the University of Michigan, Coherix technology makes it possible for original equipment manufacturers to visually detect for the first time variations in component surface quality critical to product performance. The company's high-speed, non-contact ShaPix systems are designed to improve quality, lower costs, shorten new-product development time and increase customer satisfaction.

Coherix is a privately held, global supplier of high-speed, high-definition 3D visualization solutions designed to manage precision manufacturing processes in the automotive and semiconductor industries. Headquartered in Ann Arbor, the company has technical centers in Europe and the Asia Pacific region.

Coherix products are in operation around the world at companies such as Intel, Amkor, Bosch, BorgWarner, Ford, Honda, MAG, Chrysler, General Motors, Micron, Infineon, Volvo Technology Transfer and TRW.  More information is available at www.coherix.com.

SOURCE Coherix