Vantiv Webinar to Explore Growing Trend in Prepaid Payments

CINCINNATI, July 18, 2012 /PRNewswire/ -- Vantiv, Inc. (NYSE: VNTV), a leading provider of payment processing services and related technology solutions for merchants and financial institutions of all sizes, presents the second webinar in its Vantiv Insight Series, "The Case for Prepaid" today from 12 noon – 1:00 pm  EDT.  Industry experts, Ed Paciolla, Vice President, Prepaid Products at Vantiv and Ken Paterson, Head of Research Operations at Mercator, will explore the growing demand for prepaid and what companies need to understand in order to meet consumer expectations in the future.  Registration for this webinar is open at http://info.vantiv.com/TLWebinarPrepaid_info.html.

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"As more options emerge, we are seeing prepaid cards being used for more purposes such as in-store purchases, bill payment, online purchases and government payments," said Paciolla. "As a result, prepaid cards are becoming more widely accepted and used by a variety of consumers and we predict that this trend will continue in coming years."

The webinar, based on a Vantiv white paper of the same name, will cover such topics as:

• What types of prepaid cards are likely to grow in popularity, and why
• Segments of the population most likely to use prepaid cards
• How legislation such as the Credit Card Act and the Dodd-Frank Act have positioned prepaid options as an alternative to traditional credit and checking accounts
• What consumers think about the security of prepaid cards for retail versus online purchases
• How prepaid cards might factor in the evolving mobile payment space
• How prepaid cards can help meet consumer expectations of payment choice and improve brand loyalty

In February 2012, Vantiv partnered with Mercator Advisory Group to conduct primary research to better understand consumer awareness, perceptions, opinions and usage of emerging payment products and technologies in the U.S.  More than 1200 consumers were asked details about how they currently make payments and how they expect to do so in the future. The data will be published monthly in a series of white papers, fact sheets, and blog articles housed on Vantiv's website.  As a thought leader in the payment space, Vantiv offers consultative reviews of its proprietary research to help clients drive greater insight into how their business can efficiently and effectively improve the customer experience.

"The data Vantiv has collected has enabled us to develop predictive adoption curves and company consumer gap assessments designed to help merchants and financial institutions identify areas of opportunity in payments," said Lorena Harris, Vice President, Marketing at Vantiv. "By understanding and leveraging these growing consumer expectations, companies can drive revenue and forge strong customer relationships."

Future white papers and webinar subjects will include: the evolution of mobile payments, payment adoption trends and company / customer discounts.  In June, Vantiv presented its first white paper and webinar, "Top 10 Payments Trends for 2012."

For more information about the Vantiv Insight Research Series and to download "The Case for Prepaid" and additional Vantiv white papers and fact sheets, or to read the company's blog, visit www.vantiv.com/Insights. Vantiv Insights can also be found on Twitter, Facebook, LinkedIn and Google+.

About Vantiv, Inc.

Vantiv, Inc. (NYSE: VNTV) is a leading, integrated payment processor differentiated by a single, proprietary technology platform.  Vantiv offers a comprehensive suite of traditional and innovative payment processing and technology solutions to merchants and financial institutions of all sizes in the U.S., enabling them to address their payment processing needs through a single provider.  We build strong relationships with our customers, helping them become more efficient, more secure and more successful.  Vantiv is the third largest merchant acquirer and the largest PIN debit acquirer based on number of transactions in the U.S.  The company's growth strategy includes expanding further into high growth payment segments, such as prepaid, ecommerce, mobile and information solutions, and attractive industry verticals, such as business-to-business, government, healthcare and education. For more information, visit www.vantiv.com.

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SOURCE Vantiv, Inc.