VAPESTICK Extends Product Range with Exciting and Innovative New Product

ELSTREE, England, Sept. 4, 2012 /PRNewswire/ -- The UK's number one distributed e-cigarette brand continues to broaden its appeal to an ever-growing market

As the UK's leading brand of electronic cigarettes, VAPESTICK have spotted and filled a gap in the alternative smoking market, with the release of a brand new cigar-shaped disposable vaping product, designed to appeal to a previously neglected group of smokers.  Called the VIGAR, it certainly looks just like a large cigar, with a realistic cigar-brown tobacco leaf design and a tip that features a small white ash colour that glows with VAPESTICK's signature blue colour when used.  The size, shape and feel is similar to a Torpedo cigar, which is extremely popular amongst cigar aficionados.

"It's a part of an alternative smoking market that we see as untapped", said VAPESTICK's Managing Director, Michiel Carmel. "We have received a huge number of requests for such a product, from both cigar and cigarette smokers, and we are thrilled to be able to satisfy the demand that is clearly out there with a superb product that benefits from the e-cigarette experience we have been nurturing over the last three years".

The VIGAR is initially available in two nicotine strengths; 1.8% and 0%, for those users interested in eliminating nicotine intake whilst simultaneously benefiting from the healthier alternative of e-smoking over traditional tobacco usage. As with all VAPESTICK products, the VIGAR produces no tar, or carbon monoxide or any of the thousands of other dangerous chemicals found in tobacco smoke – only the nicotine, if selected.

The VIGAR is extremely long-lasting, with each one delivering around 1200 puffs, powered by a large battery and atomiser that both use VAPESTICK's cutting-edge design technology - a constant feature of the range that has put them right at the pinnacle of high quality electronic cigarette devices.

The new VIGAR follows other recent news about two new flavours for VAPESTICK's rechargeable models – Cherry and Vanilla.  Mr Carmel said that these flavours were created in response to huge consumer demand; "It's one of the most asked questions we get" he said; "and following extensive research about new flavours, Cherry and Vanilla came out on top, so we released them as soon as taste-testing was approved and we've had a very positive response".

More and more smokers are switching to VAPESTICK e-cigarettes, which are healthier, cheaper and more convenient than traditional cigarette smoking.  Retailers have been snapping them up in response to a burgeoning consumer demand.  VAPESTICK were announced this year as the only centrally distributed e-cigarette brand in all TESCO Pharmacies, and have also procured distribution deals with Harrods, Costco, Betterware, Argos, Makro and over 500 independent retail outlets.

About VAPESTICK

VAPESTICK is a UK-based company that provides high quality electronic cigarette products to adult smokers looking for a healthier alternative to smoking. Extraordinary sales growth for the brand has been attributed to a combination of innovation, high quality, superb design and competitive pricing.  For more information on VAPESTICK call 0800 011 4312 or visit http://www.vapestick.co.uk

Contact
VAPESTICK®
+44 (0) 800 011 4312
Contact Michael Clapper
CEO and Chairman

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SOURCE VAPESTICK