Vapor Corp. Announces Rebranding of Its KRAVE® Product Line and Launch of Re-Designed, Re-Defined, Re-Energized Website

DANIA BEACH, Fla., Dec. 11, 2013 /PRNewswire/ -- Vapor Corp. (OTCQB: VPCO), a leading U.S. based electronic cigarette company whose brands include KRAVE®, Fifty-One®, VaporX®, Hookah Stix®, Alternacig®, EZ Smoker®, Green Puffer®, Americig®, Fumare™ and Smoke Star®, announced today the rebranding of its KRAVE® brand of electronic cigarettes, as well as the launch of its new Re-Designed, Re-Defined and Re-Energized KRAVE® website www.kraveit.com.

"We are extremely excited about the rebranding of KRAVE® and launch of our new and improved website, which combined support our efforts to expand our brand presence and deliver rich online content," said Vapor CEO, Kevin Frija. "Based upon valuable feedback from our customers and retail partners, we expect our new line of KRAVE® products will be a huge hit next year."

"In anticipation of launching our rebranded product in 2014 through brick-and-mortar retailers, the new www.kraveit.com will give our loyal customers and followers a sneak peak at what's to come.  The new website will also provide our brick-and-mortar retail partners across the country an opportunity to join our new retail affiliate network program, which in turn will allow them to receive credits and rebates for customers who shop on our site using their affiliate code," added Frija.

KRAVE®'s rebranding includes a new, fresh logo along with re-designed product packaging. KRAVE®'s new website has been designed to provide the ultimate user-friendly experience with improved navigation and functionality, providing customers access to the most up-to-date, detailed information for the new and improved KRAVE® line of products. Developed to elevate the user experience, the website utilizes state-of-the-art technology that is compatible with today's most popular browsers and mobile devices. In addition, the new KRAVE® site allows users to share information and comments on e-cig products that interest them with others across well-trafficked social media platforms such as Facebook, Twitter, Pinterest and Instagram.

About Vapor Corp.

Vapor Corp., a publicly traded company, is a leading U.S. based electronic cigarette company, whose brands include KRAVE®, Fifty-One®, VaporX®, Hookah Stix®, Alternacig®, EZ Smoker®, Green Puffer®, Americig®, Fumare™ and Smoke Star®. We also design and develop private label brands for some of our distribution customers. "Electronic cigarettes" or "e-cigarettes," are battery-powered products that enable users to inhale nicotine vapor without smoke, tar, ash or carbon monoxide. Vapor's electronic cigarettes and accessories are available online, through direct response to our television advertisements and through retail locations throughout the United States. For more information on Vapor Corp. and its e-cigarette brands, please visit us at www.vapor-corp.com.

SOURCE Vapor Corp.