Vapor Corp. to Participate in 2013 NATO Panel Discussion Show Featuring Mitchell Zeller, Director of the Center for Tobacco Products, Food and Drug Administration

DANIA BEACH, Fla., April 16, 2013 /PRNewswire/ -- Vapor Corp. (OTCQB: VPCO), a leading U.S. based electronic cigarette company whose brands include Krave®, VaporX®, Fifty-One®, EZ Smoker®, Alternacig®, Green Puffer®, Americig®, Fumare®, Hookah Stix™ and Smoke Star®, today announced that the Company will be participating in the NATO (National Association of Tobacco Outlets) Trade Show April 22-24, 2013 at The Paris Hotel  & Casino in Las Vegas, Nevada.

NATO is a national trade association organized to enhance the common business interests of all tobacco retailers and to monitor and assist members in responding to tobacco-related legislation on the local, state and federal levels. This year's NATO show will feature a panel discussion with Mitchell Zeller, the new Director of the Center for Tobacco Products, Food and Drug Administration. The discussion will cover a wide range of FDA retail tobacco topics including the current retail compliance inspection program, as well as the process to submit comments on proposed FDA regulations. The NATO-FDA panel discussion promises to be Director Zeller's first major in-person interaction with a broad cross section of the tobacco industry. "We very much look forward to attending the panel discussion as well as the opportunity to meet Director Zeller in person," says Kevin Frija, CEO of Vapor Corp.

At the NATO Show, Vapor Corp. will debut its new and improved electronic cigarette product line featuring its patent-pending FLEX TIP Soft Filters. As part of this product line, the Company will feature its new KRAVE® KING rechargeable product, the industry's first king size, rechargeable electronic cigarette with a Flex Tip Soft Filter. "Our disposable KRAVE® KING product line has achieved phenomenal success, and based on consumer feedback and demand, we are rolling out the product in a rechargeable option. We are thrilled to offer this much anticipated new product to our customers," says Frija.

"At NATO, we are excited to launch our new product line featuring our FLEX TIP Soft Filters. This innovation offers our customers the same tactile feel of a traditional cigarette filters, providing a more comfortable and authentic experience for the users of our products. We believe that our new soft tip filters will be the most significant innovation applied to the electronic cigarette category since their invention and introduction to the U.S. marketplace. As the product landscape of this industry continues to quickly evolve, we are confident that our launch and introduction of our FLEX TIP Soft Filters will help to enhance the presence and awareness of our brands, as well as fuel our growth as we continue to distinguish our brands from those offered by our competitors," added Frija.

About Vapor Corp.

Vapor Corp., a publicly traded company, is a leading U.S. based electronic cigarette company, whose brands include Krave®, VaporX®, Fifty-One®, EZ Smoker®, Alternacig®, Green Puffer®, Americig®, Fumare®, Hookah Stix™ and Smoke Star®. We also design and develop private label brands for some of our distribution customers. "Electronic cigarettes" or "e-cigarettes," are battery-powered products that enable users to inhale nicotine vapor without smoke, tar, ash or carbon monoxide. Vapor's electronic cigarettes and accessories are available online, through direct response to our television advertisements and through retail locations throughout the United States. For more information on Vapor Corp and its e-cigarette brands, please visit us at www.vapor-corp.com.

Safe Harbor Statement

This press release contains certain forward-looking statements that are made pursuant to the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995, as amended. Words such as "expects," "anticipates," "plans," "believes," "scheduled," "estimates", "will" and variations of these words and similar expressions are intended to identify forward-looking statements. These forward-looking statements concern Vapor's operations, economic performance and financial condition and are based largely on Vapor's beliefs and expectations. These statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Vapor to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Certain of these factors and risks, as well as other risks and uncertainties are stated in Vapor's Annual Report on Form 10-K for the fiscal year ended December 31, 2012 and in its subsequent filings with the U.S. Securities and Exchange Commission. These forward-looking statements are made as of the date of this press release, and Vapor assumes no obligation to update the forward-looking statements or to update the reasons why actual results could differ from those projected in the forward-looking statements.   

Investor Contact:
Howard Gostfrand
President
American Capital Ventures
305.918.7000
[email protected]

SOURCE Vapor Corp.