MEMPHIS, Tenn., Aug. 2, 2017 /PRNewswire/ -- The IMPACT Program of Varsity Brands, which is comprised of BSN SPORTS, Herff Jones and Varsity Spirit, works with schools in need of a cohesive identity to fully engage their stakeholders – students, teachers, administration and community. The partnership with El Toro High School, in Lake Forest, California, is the most comprehensive branding project for Varsity Brands to date.
El Toro High School faced a big challenge. Since the school opened in 1973, they had used so many different logos they struggled to keep track of them all. The campus didn't have a coherent identity, with blank walls in the stadium, the classroom buildings, the front office, and the aquatic complex. Christopher Nguyen, Director of Student Activities, knew the school needed a singular identity, and sought help from the Varsity Brands IMPACT Team.
"El Toro High School has had amazing success, but they were working through some unique obstacles that were preventing the school from reaching the full potential of student and community engagement," said Lee Tousignant, Regional Director for Varsity Brands' IMPACT team. "With our diverse business units, we had the tools they needed to create a powerful brand and identity to foster strong school spirit and pride among the student body and staff."
"Varsity Brands is our one stop shop for getting things done. El Toro High School has benefitted tremendously by working with them to transform our school," says Nguyen. "They have completely synched and streamlined a variety of projects across campus, including branding, sport uniform purchases, and graduation items. We don't have to spend time reaching out to different vendors to get something done. El Toro High School already feels as if we are a big part of the Varsity Brands family. Whenever we need something or need someone to talk to, Varsity Brands is there for us."
Varsity Brands launched the IMPACT Program in 2014 to foster pride in schools by encouraging participation, recognizing achievement, and building community and school spirit. By collaborating with educators, coaches and students, Varsity Brands representatives use the resources of the IMPACT Program to partner with the school to provide solutions to meet the unique needs of each school. VIP Branding helps schools ensure that their brand appears consistently throughout their campus, from exterior signage to mascot appearance in murals, yearbooks, newsletters and beyond. Ultimately, the goal is to improve student engagement and community involvement through an identity so that all stakeholders feel pride and ownership.
About Varsity Brands
With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: Herff Jones, A Varsity Achievement Brand; BSN SPORTS, a Varsity Sport Brand; and Varsity Spirit. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its 8,200 dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year via catalog, telesales, e-commerce sites and direct sales channels.
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SOURCE Varsity Brands, Inc.