Varsity Spirit And Fabletics Team Up To Bring Activewear And Experiential Events To America's Cheer And Dance Community
Fabletics Named Official Activewear Apparel Partner of Varsity Spirit
MEMPHIS, Tenn., Oct. 24, 2018 /PRNewswire/ -- Varsity Spirit, the leader in cheer and dance educational camps and competitions, today announced its long-term partnership with Fabletics, the global active lifestyle brand launched by Kate Hudson in 2013. As the official activewear partner for Varsity Spirit, Fabletics will elevate the spectator experience through a series of pop-up shops, custom collections and active lifestyle experiences at premier championship events nationwide.
Varsity Spirit, the worldwide leader in the cheerleading and dance community, has been the driving force behind cheerleading's dynamic transformation into the high-energy, athletic activity it is today. Each season, Varsity Spirit hosts more than 900,000 athletes at over 600 competitions, and has a deep commitment to the health and well-being of the young athletes who participate.
"Varsity Spirit takes pride in finding partners that share our commitment to empowering young female athletes to be strong and confident women. Like us, Fabletics connects to the passions of young women, and we know that the women who attend our events, especially the cheer and dance moms, will find tremendous value and fun in discovering and interacting with the Fabletics brand," says John Newby, Executive Vice President of Corporate Partnerships. "We can't wait to introduce Fabletics to the more than 1.4 million spectators that attend our championships each year."
The partnership with Varsity Spirit builds upon a momentous year for Fabletics, in which the brand celebrated its fifth anniversary, debuted enhanced collections with more advanced performance functionality and expanded its presence into new communities across the country. Founded with a mission to empower women by making a healthy, active lifestyle accessible to everyone, Fabletics quickly became known as the fastest growing activewear brand in the history of ecommerce, always at the forefront of innovation. Truly redefining the activewear category, the iconic brand was the first to introduce fashion, color and print to the market, and today has built a loyal following of more than 1.4 million members with its authentic message of inclusivity and empowerment to live a healthy, active lifestyle. The series of Fabletics' pop-up shops and experiences at Varsity Spirit events will enable the digitally native brand to bring it's high-quality, high-value collections to life in an engaging three-dimensional experience that allows visitors to touch, feel and engage with the brand.
"This exciting partnership gives Fabletics the opportunity to reach Varsity Spirit's incredibly dynamic, passionate and spirited community on their turf. As a brand dedicated to inspiring an active lifestyle, we're thrilled to team up with an organization committed to the well-being of young women," says Ron Harries, Fabletics' Vice President of Retail. "We look forward to collaborating in unique and innovative ways to bring the Fabletics lifestyle to America's cheer and dance community."
As Varsity Spirit's exclusive 2018-19 and 2019-20 sponsor for activewear apparel, Fabletics will provide experiential pop-up shops at up to 20 premier championship competitions each season, and also have a presence at events held at the Walt Disney World® Resort. Spectators will have the chance to preview, try and buy the latest Fabletics apparel in a setting that will also offer wellness activities such as yoga and meditation, as well as a lounge area for friends and family to relax and recharge. Fabletics and Varsity will also debut custom collections, designed specifically with Varsity Spirit in mind.
Fabletics joins a prestigious list of Varsity Spirit partners, including Gatorade, Band, Skechers and more. For more information about Varsity Spirit partnerships, please visit varsity.com.
Contacts: |
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Varsity Spirit: |
Fabletics: |
Sheila Noone |
Kimmy Miura |
901-251-5959 |
310-683-0940 |
About Varsity Spirit
Memphis-based Varsity Spirit has been a driving force behind cheerleading's dynamic transformation into the high-energy, athletic activity it is today, and the leading global source for all things cheerleading and dance. A division of Varsity Brands, Varsity Spirit is a leader in uniform innovation and educational camps, clinics and competitions, impacting nearly a million athletes each year. Focused on safety, entertainment and traditional school leadership, Varsity Spirit's 5,000 employees have been helping raise cheerleading's influence and profile since 1974. For more information about Varsity Spirit or Varsity Brands, please visit varsity.com or varsitybrands.com.
About Fabletics
Fabletics is a global active-lifestyle brand designed with every woman in mind. Co-founded by Kate Hudson in 2013, the brand combines fitness and fashion to make women feel confident at—and beyond—the gym, by offering premium quality activewear at an incredibly accessible price point. Fabletics brings new monthly collections—in sizing ranging from XXS-3X—to a loyal community of over 1.4 million members across ten countries. See (and shop) the full selection of activewear, accessories, shoes and more at Fabletics.com and 25 retail locations.
SOURCE Varsity Spirit
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