MEMPHIS, Tenn., Dec. 2, 2015 /PRNewswire/ -- Varsity Spirit, the driving force in cheerleading and dance, completed another successful year of fundraising and community involvement in 2015; notably bringing their fundraising totals to St. Jude Children's Research Hospital® to more than $3 million since 2011. Varsity Spirit promotes giving back and community involvement through a wide variety of programs; providing cheerleaders and coaches opportunities to get involved and give back to their communities.
Team Up for St. Jude Spirited by Varsity letter writing campaign harnesses the giving power of more than 325,000 teens attending annual cheer and dance camps, with each attendee writing letters asking their friends and family to donate to the hospital's lifesaving cause. Varsity Spirit also inspires giving through the St. Jude Game Day campaign; urging schools across the country to show their spirit and turn their football games into fundraising opportunities.
"At Varsity Spirit, we're committed to giving back, promoting community engagement and inspiring our coaches and cheerleaders across the country to do the same," said Varsity Spirit Founder and President Jeff Webb. "We're incredibly proud to support St. Jude, the Sparkle Effect, the American Cancer Society and initiatives our cheerleaders and coaches support. These results are a true testament to the power and passion of these dedicated young people."
This Holiday season, Varsity Spirit is also continuing their long-standing support of The Sparkle Effect by stepping up as a matching sponsor for the organization's Give with InTENtion campaign. Sparkle Effect, which helps students nationwide create school-based cheerleading and dance teams that bring together students with and without disabilities, is setting out to raise $10,000 in 10 days – with Varsity Spirit matching donations from December 1 – 10, up to $10,000. These funds will help Sparkle Effect continue their goal of positively impacting teens across the country through these inclusive cheer and dance teams.
"What we've seen with every single one of our Sparkle Effect teams is that the impact extends far beyond what happens on the cheer team, at practices, and on game night – and these funds will help us expand that work," said Sarah Cronk, Sparkle Effect co-founder and communications associate at Varsity Spirit. "Our teams impact the entire social culture of a school. In a recent study, our teams reported that involvement with The Sparkle Effect produces a greater sense of school and community pride as well as an increase in respectful, accepting, and inclusive interactions between students overall. As it turns out, what we've always believed is actually true: when everyone cheers, everyone wins."
Varsity Spirit's giving reaches far beyond St. Jude and Sparkle Effect, inspiring cheerleaders, dancers and coaches across the country to dedicate themselves to academic excellent, extracurricular activities and charity work. The company also donated nearly $25,000 to the American Cancer Society's Making Strides Against Breast Cancer Walk; promoting employee donations, proceeds from its Let's Go Pink line, and acting as the finish line sponsor at this year's event.
About Varsity Spirit
Memphis-based Varsity Spirit has been a driving force behind cheerleading's dynamic transformation into the high-energy, athletic activity it is today, and the leading global source for all things cheerleading and dance. A division of Varsity Brands, Varsity Spirit is a leader in uniform innovation and educational camps, clinics and competitions, impacting nearly a million athletes each year. Focused on safety, entertainment and traditional school leadership, Varsity Spirit's 1,200 employees have been helping raise cheerleading's influence and profile since 1974. For more information about Varsity Spirit or Varsity Brands, please visit www.varsity.com or www.varsitybrands.com.
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SOURCE Varsity Spirit