NEW YORK, June 24, 2019 /PRNewswire/ -- At the 66th Cannes Lions International Festival of Creativity, VaynerMedia and in-house production company, VaynerProductions, won four Cannes Lions, a first for both companies. The awards include a Bronze Lion in Film and a Silver and Bronze Lion in the inaugural Entertainment for Sport category for Budweiser's "Dwyane Wade's Last Swap," and a Silver Lion in Branded Experience & Activation for Miracle Whip's "No More Mayo."
Budweiser's multi-award winning execution was an emotionally driven campaign that highlighted not only the career of NBA legend Dwyane Wade, but more importantly the lives he's touched off the court.
For Miracle Whip,VaynerMedia and VaynerProductions helped put the town of Mayo, Florida back on the map by changing its name to Miracle Whip. With close to zero dollars in paid media, the idea received over one billion earned media impressions and the brand saw its first sales lift in 12 years.
"I'm enormously grateful to work with partners who give us the autonomy to take risks on behalf of their brand," said Gary Vaynerchuk, Chairman and CEO of parent company VaynerX. "I'm tremendously proud of VaynerMedia and VaynerProductions; we create content that's culturally relevant and we meet consumers where they are spending their time. These awards are indicative of our creative capabilities, breadth of knowledge in culture, and our ability to move our partners business. This is just the beginning for our agency."
VaynerMedia is a full-service global agency, built for the now. Day in, day out, the agency propels some of the biggest brands in the world to the intersection of attention and culture. The agency brings heart to that hustle, because empathy is our m.o.
Vayner Productions is a production lab specializing in the creation of bold storytelling content that grabs the consumers and cultures attention. Our lab is staffed with directors, producers, editors, writers and many more. We're fully equipped with state of the art cameras, gear, stages, editorial bays, and an audio mix suite with a VO recording booth......and we're always ON.
About Cannes Lion International Creativity Festival:
Since its first outing in 1954, the Cannes Lions International Festival of Creativity has been bringing the creative communications industry together every year at its one-of-a-kind event in Cannes to learn, network and celebrate.
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