NEW YORK, June 16, 2011 /PRNewswire/ -- Thirsty consumers who cruise into convenience stores this summer are in for a refreshing surprise when they twist the cap of a VBlast and see the liquid vitamins splash into their water. When the hidden treat under the cap unites with the crisp mountain spring water, the color changes and flavor bursts, while fresh vitamins permeate the water providing maximum vitamin effectiveness.
"Most waters on the market that claim to be vitamin-enhanced end up as nothing more than flavored water by the time they hit shelves because the vitamins are added prior to a lengthy shipping process and are exposed to heat and sunlight, conditions which ultimately diminish the effectiveness of the vitamins," said Richard Zakka, CEO of New York Spring Water, makers of VBlast.
Noting the flaw in the old way of providing consumers with a vitamin boost in their water, the makers of VBlast set out to find a way to keep vitamin-infused waters fresh and fully effective. The result of their work is a patented reservoir cap, which holds liquid vitamins separate from the water, and out of sunlight, until the consumer is ready to unleash them.
"We worked tirelessly to find a way to provide a great-tasting, vitamin-enhanced water that truly provides consumers with the vitamin boost they are seeking," said Zakka. "We are honored that stores across America are choosing to add VBlast to their lineup beverages, enabling us to offer consumers nationwide a fresh way to hydrate."
With a twist of the cap, fresh, flavorful vitamins flow into the water creating one of eight refreshing flavors of VBlast: Acai & Berry, Grape, Green Tea, Orange, Peach Tea, Pomegranate-Cherry, Strawberry Kiwi, and Wild Berry. VBlast provides great taste and fully-effective vitamins to supply the maximum vitamin boost, while remaining calorie-free, carb-free and sugar-free. For a limited time, New York Spring Water will be hosting a giveaway contest where participants can enter to win a free case of VBlast. To enter, visit http://www.facebook.com/drinkvblast?sk=app_100986888577.
Visit vblast.com, follow VBlast on Twitter at @VBlast and join the conversation on Facebook at www.facebook.com/drinkvblast for new product information, company updates, and contests.
Media Contact: Jennifer Rodstrom, Beckerman
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