Veet® Introduces Veet® Infini'Silk™
The New At-Home Devices for Permanent Hair Reduction
PARSIPPANY, N.J., July 7, 2014 /PRNewswire/ -- Veet®, the number one depilatory brand in the world, launches the new Veet® Infini'Silk™ line – the brand's first Pulsed Light™ FDA cleared permanent hair reduction devices designed to give you Veet's long lasting smooth skin. Veet® Infini'Silk™ harnesses the same technology found in clinics and salons to let you enjoy permanent results in the comfort of your home. Simply treat skin with the pulsed light technology, and feel the smooth results in as little as 4-5 treatments.
"Veet is known around the world for their exceptional at-home depilatories and waxes that give women and men long-lasting smooth skin. We want to expand our hair-removal product line and tap into new consumers," says Xue Li, Marketing Manager for Veet Luxury Products at RB. "The new Veet Infini'Silk line allows us to bring permanent hair reduction of unwanted hair to the consumer with two easy to use and safe at-home devices."
The Veet® Infini'Silk™ collection includes two devices designed to fit various consumers' hair removal needs:
- Veet® Infini'Silk™ – up to 50,000 light pulses with a 2.7 cm2 cartridge head.
- Veet® Infini'Silk™ Pro – up to 5,000 light pulses with a 3.9 cm2 replaceable cartridge head. The exchangeable cartridges make the product ideal for sharing between multiple users.
The Veet® Infini'Silk™ collection is available starting July 2014 and sells for Veet® Infini'Silk™ ($249) and Veet® Infini'Silk™ Pro ($299, plus one free replacement cartridge) on www.infinisilk.com.
About Veet®
Veet® is the leading name in depilatory products with over 80 years of experience developing safe, effective hair-removal products that are successfully used by over 30 million women across the world, every year. RB sells over 40 million Veet® products every year worldwide. www.veet.us.
About RB
RB is a world leader in household, health and personal care. It is a FTSE top 25 company and since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation – near 35% of revenue comes from innovations launched in the prior 3 years. It has a strong portfolio led by 17 global Powerbrands which are: Finish, Lysol, Dettol, Vanish, Woolite, Calgon, Airwick, Harpic, Bang, Mortein, Veet, Nurofen, Clearasil, Strepsils Gaviscon, Mucinex and French's, and they account for 70% of its net revenue. Headquartered in the United Kingdom, the company employs 23,000 people worldwide, with operations in 60 countries and sales in over 180 countries.
SOURCE Veet(R)
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