Veet® Launches New Don't Risk Dudeness Campaign

Feel Womanly Around the Clock

Apr 07, 2014, 09:00 ET from Veet(R)

PARSIPPANY, N.J., April 7, 2014 /PRNewswire/ -- Veet®, the number one depilatory brand in the world, launches their new Don't Risk Dudeness marketing campaign. Kicking off the upcoming summer hair removal season, the tongue-in-cheek campaign will feature exaggerated and amusing content that addresses the 'hairiness' a woman can feel when she has stubble. The campaign will be featured across television, online and social media platforms. 

Starting today, the Veet® website, Facebook page (, and Pinterest ( will 'go dude' and begin releasing humorous and sassy content showcasing various situations when a woman can experience the feeling of 'dudeness' from not using a long lasting hair removal method. Consumers will be able to engage with Veet® over the next few months through consumer focused activations and sweepstakes both on social media and in top local markets.

"Veet® is very excited to be launching the Don't Risk Dudeness campaign," says Aurore Trepo, Marketing Director of Personal Care for Reckitt Benckiser. "This is the first time the brand has taken a comedic approach to address women's hair removal. Veet® offers women a variety of hair removal products from hair removal creams to at-home waxes that allow her to enjoy long lasting smooth skin and stay 'dude' free."

Consumers are encouraged to participate in the conversation on social media by following Veet® on: Facebook (, Pinterest ( and YouTube ( to learn more about the brand, Don't Risk Dudeness and other exciting promotions.

About Veet®
Veet® is the leading name in depilatory products with over 80 years of experience developing safe, effective hair-removal products that are successfully used by over 30 million women across the world, every year. Reckitt Benckiser sells over 40 million Veet® products every year worldwide.

About Reckitt Benckiser
RB is a world leader in household, health and personal care.  It is a FTSE top 25 company and since 2000 net revenues have doubled and the market cap has quadrupled.  Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation – near 35% of revenue comes from innovations launched in the prior 3 years. It has a strong portfolio led by 17 global Powerbrands which are: Finish, Lysol, Dettol, Vanish, Woolite, Calgon, Airwick, Harpic, Bang, Mortein, Veet, Nurofen, Clearasil, Strepsils Gaviscon, Mucinex and French's, and they account for 70% of its net revenue.  Headquartered in the United Kingdom, the company employs 23,000 people worldwide, with operations in 60 countries and sales in over 180 countries.