Vegetable Leader Continues to Whip Up Good Luck Food Awareness for a Cause

Allens, Inc. "Share Your Luck" Campaign To Benefit Winner & The Ocean Conservancy

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Feb 28, 2012, 04:35 ET

SILOAM SPRINGS, Ark., Feb. 28, 2012 /PRNewswire/ -- Allens, Inc., a national leader in canned and frozen vegetables since 1926, continues the "Share Your Luck" Sweepstakes benefitting Ocean Conservancy and one lucky winner. The campaign, designed to bring awareness to traditional "good luck" food, their nutritional benefits and National Nutrition Month in March will reward one lucky consumer with a $2500 cash prize, while also donating $1500 to Ocean Conservancy in an effort to protect our oceans and improve our lives. Consumers can enter online at www.Allens.com, ILoveAllens.com and Facebook.com/AllensVeggies now through March 31.

"Ocean Conservancy is a non-profit advocacy group that promotes healthy and diverse ocean ecosystems. In that the traditional south believes in the value of good luck food, the tie in between the south, the oceans and National Nutrition Month seemed very logical to all of us at Allens," shares David Brown, Vice President of Retail Sales, Allens, Inc. "The Share Your Luck Sweepstakes also helps us to remind our consumers that we remain dedicated to helping our community, the areas where our loyal consumers live and the environment overall."

The practice of eating "good luck" foods is commonly observed throughout the South and around the country as a fun superstition. Traditions vary from culture to culture, but there are striking similarities in what's consumed throughout the United States. Specifically, the blackeyed peas are thought to bring prosperity, especially when served with collard greens and other greens variations –which are thought to bring wealth and money. National Nutrition Month puts a relevant slant on vegetables and the campaign, encouraging families to eat better, eat as a family and to hopefully gain some good luck along the way.

Allens, Inc., offers a range of "good luck" vegetables and recipes enlisting good luck vegetables for good luck planning. Consumers are invited to visit ILoveAllens.com for recipes and more information on the sweepstakes.

About Allens, Inc.
Allens, Inc. a national leader in canned and frozen vegetables since 1926, is family-owned and operated in Siloam Springs, AR. Every Allens vegetable is proudly grown and packed in North America. Allens vegetables are sold nationally and internationally with 11 manufacturing plants throughout the U.S. in Arkansas, Louisiana, Georgia, North Carolina, New York and Wisconsin.