Vegetarianization Strategies in Food and Drinks
NEW YORK, Aug. 13, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Vegetarianization Strategies in Food and Drinks
This report focuses on how food and drinks companies can benefit from the emerging vegetarianization trend. It examines how vegetarianization has evolved, defines different types of vegetarian consumers and provides case studies of successful vegetarianization strategies. It considers the future market in meat and meat-free products in the context of likely consumer and technological developments.Understand how companies are formulating and marketing existing and new products to meet rising consumer demands for meat-free products.Analyze key trends shaping the meat-free market, including consumer drivers, regulatory frameworks, and identification of likely future technologies.Understand the factors underlying consumer practices of restrained meat-eating and what this development means for food and drinks companies.Assess emerging ingredients and product technology in the meat-free industry, the potential benefits to consumers, and opportunities for your company.Identify barriers and opportunities in the meat-free product market and evaluate the effectiveness of your present product portfolio.There are seven different categories of consumers in relation to meat-free products, including three types of restrained meat eaters. Evidence on the relationship between meat consumption and key demographic variables shows that meat-free products have greater potential to appeal to certain consumer segments, including women and seniors.Meat alternative and faux meat products can each have distinct technical, functional and emotional benefits, and companies can use these in their marketing strategies to overcome barriers and appeal to different consumer segments in the meat-free market.Key issues affecting the success of vegetarianization strategies include the resilience of meat-centered meal cultures, the valuing of 'natural' over 'processed' food, and evidence of consumer dissatisfaction with currently available meat-free products.What consumer and market drivers are driving the vegetarianization trend?Who are the key players in the meat-free market in major market countries? How are they responding to growing consumer interest in meat-free products?What are the newly emerging novel ingredients in meat replacement products and what benefits do they offer consumers?What are the barriers to growth opportunities in the vegetarianization trend and how are companies addressing them?Which value-added benefits are key to the success of meat-free products?
About the author
Disclaimer
Table of Contents
Table of tables
EXECUTIVE SUMMARY
Introduction
The evolution of vegetarianization
Case studies of companies in the meat-free products market
In place of meat: evaluating meat-free product strategies
Barriers and opportunities in vegetarianization strategies
The future of vegetarianization strategies
Introduction
Summary
Introduction
Who is this report for and what is it about?
Defining vegetarianization
Categories of meat-free, restrained meat-eating, and meat-eating consumers
The target consumer groups for vegetarianization strategies
The evolution of vegetarianization
Summary
Introduction
Meat consumption is changing
Meat-free and restrained meat-eating consumers
Meat-free consumers
Restrained meat-eating consumers
Meat-free and restrained meat eating: the effects of gender, ethnicity, age, and income
Drivers of vegetarianization
Drivers: Health and wellness concerns
Drivers: Ethical concerns
Drivers: Food safety
Drivers: International and national food policy
Drivers: The cost of meat
What the evolution of vegetarianization means
Case studies of companies in the meat-free products market
Summary
Introduction
Amy’s Kitchen
Boca Foods Company
Redwood Wholefood Company
Marlow Foods Ltd
Quorn
Cauldron
Hain Celestial Group
Linda McCartney Foods
Yves Veggie Cuisine Inc.
StarLite Cuisine Inc.
KK Fine Foods PLC
Evidence the vegetarianization trend is expanding in out of home market
Implications of vegetarianization for developing the market for meat-free foods
In place of meat: evaluating meat-free product strategies
Summary
Introduction
In place of meat
Sources of protein for vegetarians and restrained meat-eaters
Categories of meat replacement products
Adding value to meat-free products: specifying technical, functional, and emotional benefits
Meat alternatives
Goodlife Fairtrade Nut Cutlet
Amy’s Kitchen Broccoli and Cheddar Bake Bowl
Innocent Veg Pots
UK supermarket own-label meat alternatives
Strategies in meat alternative meat-free products
Faux meat
Fry Group Foods Louisiana Tenders
Tivall Frankfurters
Morningstar Farms Meal Starter Veggie Meatballs
Garden Protein International Gardein Ultimate Beefless Burger
Turtle Island Foods, Inc. Gourmet Sausages
UK supermarket own-label faux meat products
Strategies in faux meat meat-free products
Comparing strategies in meat alternative and faux meat products
Barriers and opportunities in vegetarianization strategies
Summary
Introduction
The resilience of meat-centered meal cultures
Barriers
Opportunities
Faux meat products: natural or processed food?
Supertex
Quorn
Consumer satisfaction with meat-free products
Vitamins and minerals
Meat-free product availability in supermarkets
Eating out meat-free
Implications for vegetarianization in a developing market
The future of vegetarianization strategies
Summary
Introduction
Vegetarianization: a maturing trend
Vegetarianization: opportunities and challenges for companies
Future developments in vegetarianization
The next generation of meat-free products
Ingredients
Technologies: making “meat�
Implications for vegetarianization
Appendix
Methodology
Definitions and abbreviations
References
TABLES
Table: Meat Consumption, US and EU-27 1 , 2009 & 2010 2 , 1000s of metric tons 3
Table: Meat consumption per capita, selected countries, 2007, kg per person
Table: Prevalence of vegetarian consumers, per cent of the adult population, selected countries
Table: Protein values of selected foods
FIGURES
Figure: Types of meat-free, restrained meat-eating and meat-eating consumers
Figure: Demographic profiles for meat-free and restrained meat-eating consumers
Figure: Drivers of vegetarianization
Figure: Key motivations for vegetarianized diets: health and ethics
Figure: A driver of vegetarianization in the US: the Meatless Monday campaign
Figure: A driver of vegetarianization in the UK: the Meat Free Monday campaign
Figure: The rising cost of ethically and sustainably produced meat: boutique butchers in Los Angeles, US.
Figure: Eataly’s vegetable butcher is a sign of vegetarianization
Figure: Amy’s Kitchen’s primary claim is “healthy eating�
Figure: Amy’s Kitchen’s hand made manufacturing processes boost healthy and natural claims
Figure: Boca Food Company products are marketed to restrained meat eaters
Figure: BOCA meatless products are directly compared to meat equivalents to boost health claims
Figure: Redwood Wholefood’s products are marketed as vegan
Figure: Redwood’s vegan products are also marketed as “free from� dairy
Figure: Marlow Food’s Quorn is a leading meat-free brand in the UK and the US
Figure: Quorn Sausages & Mash appeals to restrained meat-eaters
Figure: Marlow Food’s Cauldron brand is the leading tofu brand in the UK
Figure: Linda McCartney Foods is a prominent supporter of the Meat Free Monday campaign in the UK
Figure: Yves Veggie Cuisine products are marketed to appeal to health vegetarians
Figure: US-based start-up manufacturer StarLite Cuisine has 2 vegan product lines
Figure: KK Fine Foods supplies gourmet meat-free products to the UK foodservices sector: Cajun Vegetable Grill
Figure: Meat-free products in place of meat: their appeal to health and ethical vegetarians
Figure: Specifying the technical, functional, and emotional value-added benefits of meat-free products
Figure: Goodlife Fairtrade Nut Cutlet is a meat alternative product marketed as naturally, healthily and ethically “good for you�
Figure: Amy’s Kitchen Bowls product line is a meat-free alternative to meat product with value-adds of organic, gluten free, and handmade
Figure: Innocent’s Veg Pot offer vegetable dense meat-free ready meals with exotic and gourmet benefits
Figure: Tesco’s Meat Free Chick Pea & Barley Gumbo offers exotic and gourmet benefits
Figure: Fry Group Foods� recent NPD in frozen faux meat products
Figure: Tivall’s Frankfurter-style sausages are marketed as faux meat to appeal to health vegetarians
Figure: Technical and functional benefits of Morningstar Farms Meal Starter Veggie Meatballs
Figure: Gardein Ultimate Beefless Burger is marketed for “meat and veggie lovers alike� and as containing 65% less fat than its meat equivalent
Figure: Turtle Island Foods, Inc. Gourmet Sausages: faux meat that can be barbeque grilled
Figure: Benefits strategies in meat alternative and faux meat products
Figure: Cauldron Foods Marinated Tofu Pieces offers the benefit of being part-prepared
Figure: LightlifeFoods rely upon the resilience of meat-centered meal cultures to market its Smart Bacon meat-free bacon-style strips
Figure: The manufacturing process of Quorn faux meat meat-free products
Figure: Sol Cuisine’s Organic BBQ Tofu Ribs mineral content is flagged on packaging
Figure: Barriers and opportunities for meat-free products
Figure: Remis Algae manufacturers a range of meat-free products from algae
Figure: QV Foods Naturally Best NPD uses oats, a key future ingredient in meat replacement products
Figure: Fresh’shrooms have developed a meat replacement product using mushrooms
Figure: The process of growing “meat� in laboratories
Figure: De Vegetarische Slager: the vegetarian butcher selling faux meat products
To order this report:
Meat and Poultry Industry: Vegetarianization Strategies in Food and Drinks
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Nicolas Bombourg
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