Velir and Brooklyn Data Announce Leadership Transition as Company Enters its Next Chapter

SOMERVILLE, Mass., June 10, 2025 /PRNewswire/ -- Velir, a data-driven digital experience agency, is entering a new phase as it celebrates 25 years of innovation. After a decade of leadership, CEO Dave Valliere will step down, and Wendy Karlyn has been appointed as the company's next Chief Executive Officer.

Wendy joined Velir in 2024 as Chief Client & Growth Officer and brings a deep background in digital transformation, client strategy, and organizational growth. She has held executive roles at industry-leading digital consultancies, including Rightpoint and Sapient, where she helped clients reimagine customer experiences and unlock business value through data and technology.

A Legacy of Innovation and Growth

Dave Valliere's decade at the helm of Velir was marked by significant expansion and reinvention. He led the agency through a pivotal transformation—from a systems-focused firm into a premier partner for digital experience strategy, implementation, and measurement.

A key milestone during Dave's tenure was Velir's acquisition of Brooklyn Data in 2023. This strategic move integrated world-class data talent into the company and led to the creation of Velir's in-house data studio. The result: a stronger foundation for delivering personalized, insight-driven digital experiences that measurably impact client outcomes.

"Leading Velir through this chapter of growth and transformation has been one of the most rewarding experiences of my career," said Dave. "The culture we've built and the trust we've earned with clients are achievements I'm incredibly proud of. Wendy's vision, empathy, and leadership make her the ideal person to take Velir and Brooklyn Data forward."

Wendy Karlyn: A Vision for the Future

Wendy brings a strong strategic perspective to the CEO role, informed by years of experience helping organizations navigate complexity and change. At Velir and Brooklyn Data, she has already made an impact by championing outcome-focused client engagement, embedding data-informed strategy into the agency's offerings, and driving cross-functional alignment.

As CEO, Wendy will continue to elevate the company's capabilities in data strategy, AI adoption, and digital experience innovation. Her leadership will focus on delivering measurable value for clients, fostering talent, and maintaining the trusted relationships that have long defined Velir and Brooklyn Data's success.

"My passion is helping organizations harness data, technology, and creativity to deliver meaningful outcomes," said Wendy. "Velir and Brooklyn Data have an exceptional team and a clear purpose. I'm honored to lead us into this next chapter as we help our clients grow, adapt, and lead in an increasingly dynamic digital world."

About Velir & Brooklyn Data

Velir is a data-driven digital experience agency that helps mission-driven organizations engage audiences through innovative, personalized digital strategies. By integrating data, strategy, design, and technology, Velir creates experiences that drive measurable results in reach, conversion, engagement, and loyalty.

Central to this is Brooklyn Data, Velir's in-house data studio. Brooklyn Data empowers clients by transforming complex datasets into actionable insights that inform digital strategy, optimize experiences, and drive performance.

Together, Velir and Brooklyn Data offer a unified approach to data and digital excellence—helping organizations unlock growth, deliver value, and stay ahead in a rapidly evolving landscape.

Learn more: www.velir.com | www.brooklyndata.co

Media Contact:
Jill Roberson
SVP, Marketing
[email protected]
617-797-9947

SOURCE Velir