Velocity Lending Sees Rapid Growth & Adoption Across Top Aesthetic Manufacturers in First Year

CHARLOTTE, N.C., Sept. 23, 2025 /PRNewswire/ -- MedShift today announced remarkable growth of its Velocity Lending App since launching in September 2024, reinforcing its position as the industry's leading platform for streamlined device financing. Powered by MedShift's proprietary auto-decisioning algorithm, Velocity Lending puts the control of device lending directly in the hands of sales professionals, transforming what was once a manual, paper-heavy process into a seamless, technology-driven experience. Its transparent deal flow enables deals to be finalized in hours rather than days, freeing practices to focus on patient care and revenue instead of paperwork and leasing delays. By connecting manufacturers, practices, and banks in minutes, Velocity Lending has set a new standard for efficiency and accessibility in the aesthetic device market. 

Record-Breaking Growth
In just under 12 months, Velocity Lending has achieved unprecedented adoption and usage:

• Manufacturers Onboarded: 39 medical device manufacturers use Velocity Lending to build, quote, finance, and digitally contract device deals.
• Platform Users: Achieved 1,878% user growth.
• Total Amount Funded: Surpassed $400 million in Velocity Lending funding availability. 
• Total Applications: Submitted 3,500+ applications since September 2024, with more than 60% auto-approved in under 30 seconds. 
• Expanded Device Availability: Integrated 300+ medical devices within the product catalog for easy salesperson deal creation.
• Average Auto-Decision Speed: Improved from 25 seconds in September 2024 to 11 seconds in September 2025.
• Sales Professional Logins: Average monthly logins increased 45%, demonstrating strong and sustained user adoption across the industry. 

"By fusing the vast real-time insights from MedShift's connected device platform with the credit performance of thousands of finance contracts managed over the past decade, we've built the most sophisticated credit algorithm in the medical device market. In just twelve months, Velocity Lending has evolved from a bold concept into a trusted platform for hundreds of sales professionals and dozens of manufacturers. As we broaden our device portfolio and deepen our analytics, Velocity Lending will continue to accelerate growth, enhance speed, and deliver unmatched transparency in every transaction," said Joe Gasque, CEO of MedShift.

Driving Market Innovation
Backed by over $400 million in lending capacity, Velocity Lending simplifies the financing process for manufacturers, sales professionals, and practices, providing instant estimates, quick approvals, and seamless deal tracking. The app's intuitive platform has made it possible for sales teams to close deals in minutes, not weeks.

With plans for market expansion, MedShift looks to broaden its device selection, offering sales professionals and practices even more flexibility to meet growing demand. Additional innovations are in development to enhance the app's analytics, user experience, and integration capabilities. 

For more information on Velocity Lending, visit https://info.medshift.com/en/velocity-lending-app. 

About MedShift:
MedShift, a pioneering medical technology company based in Charlotte, North Carolina, transforms business operations through its flagship product, the Velocity Enterprise SaaS Platform. Founded in 2015, it initially served the medical aesthetics industry—supporting manufacturers and distributors in dermatology, plastic surgery, and medspas—with innovative software. Its mission has since expanded to provide industry-agnostic tools for organizations with commissioned sales teams, unified eCommerce needs, or connected devices, including industrial suppliers and manufacturers. As the sole product, Velocity integrates sales, commerce, virtual payments, and device management into a scalable platform, driving efficiency and growth. Serving over 6,000 customers across North America, MedShift is committed to reducing industry costs and enhancing operational efficiency through cutting-edge software driven technology.

SOURCE MedShift