Velvet Ice Cream Selected to Deliver by the Pound at Summit Motorsports Park

Jan 15, 2010, 08:00 ET from Velvet Ice Cream

UTICA, Ohio, Jan. 15 /PRNewswire/ -- Beginning with the first roar of the engines at Summit Motorsports Park in April, Velvet Ice Cream will rev up its machinery, too, delivering ice cream by the pound.

Velvet was recently named the official ice cream of Summit Motorsports Park, a dragstrip in Norwalk, Ohio. Velvet signed a three-year contract to supply Summit with ice cream beginning with the 2010 season.

Summit Motorsports Park will host nearly 100 races in 2010, beginning with the Spring Warm-Up on April 17.

Summit Motorsports Park is famous among race fans for selling a pound of ice cream for $1 at its Wild Bill's Ice Cream Saloon.

"Race fans are known to be very loyal to supporters of their sport, so this gives us a terrific opportunity to introduce them to the Velvet brand," said Luconda Dager,  president of Velvet Ice Cream. "Summit Motorsports Park is a first-class operation and we're thrilled to have our ice cream sold in their facility."

Sean Cassidy, director of food services for Summit Motorsports Park, said the parks offers guests up to 10 different flavors of ice cream. There are times during the summer when the line for the pound of ice cream snakes through the park for several hundred feet. The ice cream is sold in three-gallon tubs, which weight about 15 pounds each.

"It's extremely popular with our fans and it's not unusual to go through as many as 6,000 pounds of ice cream in a day during our NHRA event," Cassidy said. "Last year, we sold 33,000 pounds of ice cream - about 16.5 tons. We're excited to be working with Velvet Ice Cream. Like Summit Motorsports Park, which is run by the Bader family, Velvet is a family owned and operated business. We think the Baders and the Dagers will work well together."

Headquartered at Ye Olde' Mill in Utica, Ohio, Velvet Ice Cream has been a family owned and operated business for nearly 100 years. Founded in 1914, Velvet has been run by four generations of the Dager family. Each year, Velvet produces more than five million gallons of ice cream, which can be found in freezer cases throughout the Midwest. The historic Ye Olde' Mill, which houses the company headquarters, an ice cream museum and restaurant, attracts more than 150,000 visitors a year.


Robin Yocum


SOURCE Velvet Ice Cream