Debuts Unique & Social Designer Jewelry Shopping Experience

Radical Sales & Radical Giveaways Designed to Entice & Excite

Oct 07, 2010, 06:15 ET from

LOS ANGELES, Oct. 7 /PRNewswire/ -- Created to entice and excite the shrewd, the savvy, and the sophisticated, a unique online shopping destination, will officially launch at 10:10 am PDT on October 10, 2010.

Offering the very latest in quality designer jewelry for women, the website will introduce fresh and innovative designs every week.  Velvet Radical members will be notified of the newest and hottest products through Facebook and Twitter, and enticed to post comments about the looks, creating a unique shopping experience.

The site will debut with collections from sixteen distinctive fine jewelry and fashion jewelry designers.  Established names such as Beverly Hills icon Mastini and the elegant Baroni collection will be joined by emerging talents such as contemporary innovator Liz Law, sleek minimalist Meghan Patrice Riley, Verve's delicate and organic modern pieces, and the unique Uncommon Threads line of crocheted jewelry.

Prices range from $44 for a flirty pair of German Glass and Swarovski Crystal Earrings, to $8400 for an exquisite pair of 5.5 TW Diamond Earrings set in 18K White Gold, and hundreds of designs are priced less than $200.  Shipping is free on all US orders.

To coincide with the site's 10/10/2010 premiere, a "Radical Giveaway" will give away 10 specially selected pieces from various designers valued at a total of $1000.  Members who post comments on the selected product's pages will be eligible to win.  Winners will be announced on October 21 and will have 24 hours to claim their prize.

In addition, each week will feature a tantalizing "Radical Sale."  Selected items from a Velvet Radical designer will be offered in limited quantities and at special promotional prices for only 24 hours.  When any item sells out within that time, one purchasing member will receive that piece for free.

Another unique feature of the site is the "Radical Wishlist."  Members create their individual wishlists by posting comments about their favorite items.  Then every Thursday, one member's comment will be selected and the member will receive that item from their wishlist for free.  Winner's names will be posted on Velvet Radical's Facebook Wall, and they'll have 24 hours to claim their prize.

The jewelry collections and details about all of the Radical Events are available at