After six years of selling online, iGo faced a number of limitations. With its previous ecommerce solution, the lack of advanced search, merchandising, and cross-sell capabilities made it difficult for their customers to easily find the right products and accessories. The eCommerce storefront's dated design and limited content management capability was also not compatible with iGo's advanced technology brand image.
After extensive evaluation of the leading eCommerce providers and various deployment models, iGo chose Venda's Software as a Service (SaaS) eCommerce solution. Working closely with iGo's marketing department, Venda's expert design team crafted a completely new online shopping experience appropriate to iGo's brand image. The new creative design was incorporated into a site hosted and supported by Venda that utilizes search engine optimization, shopper usability, and advanced merchandising best practices and capabilities.
"We're delighted with the new site design provided by Venda. Our ability
to easily manage site content, product information, and merchandising through
Venda's web-based management tools, allows us to keep our site fresh with new
content, ads, and promotions." said
Venda's advanced search and guided navigation enables iGo shoppers to quickly locate the power charger, adaptor tips, and other power related products compatible with their specific needs.
"For the first time, we started discounting some product categories up to 25% using Venda's robust promotions engine. Even with this aggressive discounting, our average order values remain level and have subsequently grown 5% since site launch 3 months ago. We look forward to continuing this growth trajectory." concluded Mr. Edwards.
Venda's capability has also resulted in a browser to buyer conversion rate surge of 108%, and a more appealing shopping experience resulted in shoppers viewing 84% more pages per site visit, helping contribute to average order value and conversion rate increases.
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Venda delivers on-demand eCommerce (http://www.venda.com/) to some of the
world's leading retailers and manufacturers, including Tesco, The
Metropolitan Museum of Art, Superdrug, JVC, Urban Outfitters,
The Company's complete eCommerce software (http://www.venda.com/) and ecommerce solution (http://www.venda.com/) combines flexibility, reliability and scalability with the operating advantages of an outsourced service. Multi-lingual and multi-currency capable, Venda's B2B, B2C and B2E solutions provide "best of the web" capabilities to mid-tier and Fortune 1000 companies.
Venda allows customers to reduce the risk, complexity and cost associated
with eCommerce, while empowering business users and delivering unprecedented
ROI. With offices in
SOURCE Venda Inc