Vendini Announces Major Enhancement To All-In-One Ticketing System To Expand Patron Management Functionality

Venues To Gain Added Insight from Patron Data To Foster Loyalty And Cultivate Giving

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Oct 19, 2016, 09:03 ET

SAN FRANCISCO, Oct. 19, 2016 /PRNewswire/ -- Vendini, the company that makes the business of live events simple with industry leading software and services, is pleased to announce customer relationship management (CRM) enhancements to its cloud-based event management and ticketing platform. As event organizers and non-profit arts organizations are challenged to deliver a higher quality experience, it's more important than ever that they have the ability to actively engage with individual patrons and see a comprehensive view of each patron's interactions with members of the organization.

Vendini's new patron management functionality enables personalized patron relationship management (CRM) and workflow solutions that allow organizations to assign and review engagement activities, collaborate internally and share information more effectively. The new functionality is an integrated part of Vendini's all-in-one solution and provides a comprehensive view of each patron's purchase history including ticket transactions, memberships, gift cards, season tickets and donations. Box office staff, fundraising/development teams, and executive or managing directors can use these tools to improve patron loyalty by creating personalized experiences.

"We created this functionality to give organizations a tool they can use to deepen relationships with their patrons. We want to make it easy for venues and organizations to engage with patrons, foster loyalty, and cultivate giving by providing them with the tools they need to initiate, manage and track every patron interaction," said Mark Tacchi, CEO of Vendini.

Patrons can be tagged and grouped to streamline communications and their donations can be acknowledged using integrated email marketing tools. The box office, development, artistic and executive teams can make smart decisions about engagement, programming and operations. It also makes it easy for event organizers to gain insights they can use to determine the best time to initiate fundraising campaigns and which patrons are more likely to give based on previous interactions with the organization.

Patron data is easy to find, sort, edit and leverage, making it simple for teams within an organization to remain aligned and connected so that they know exactly when patrons are ready to be approached for charitable giving. Venues and organizations are given the ability to share data across internal teams and assign patron related activities to each other in real-time for enhanced collaboration.

About Vendini

At Vendini, our mission is to make the business of live events simple. We designed our all-in-one system to help organizations easily promote events, deepen experiences with their audiences, and ultimately sell more tickets. Vendini is based in San Francisco, CA, with offices in Petaluma, CA; Los Angeles, CA; Boston, MA; New York, NY; Knoxville, TN; Vancouver, BC and Gualdo Tadino, Italy.

To learn more about what the Vendini solution can do for your live event organization, please visit: https://www.vendini.com/

CONTACT: Amy Hesser, 1-312-933-8324, [email protected]

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SOURCE Vendini