Reveals This Summer's Travel Trends Into Italy

Jul 10, 2013, 09:00 ET from

ROME, July 10, 2013 /PRNewswire/ --, Expedia's Rome-based OTA, reports that, based on their reservations data so far for this summer season, both local and American tourists are increasingly choosing to spend their summer in the smaller, cheaper and less traditionally touristy towns of the Bel Paese.

Let us start with the North of Italy, we have Emilia-Romagna and Liguria where coincidentally, Porto Venere (not related to is seeing 134 percent growth, of which 27 percent are Italians and 25 percent Americans. Rio Maggiore, of the famous Cinque Terre, is also seeing a 19 percent uptake where a quarter is coming from the US.

Next we come into Umbria, where Spoleto, home to the summer festival of the arts, is growing 48 percent, mainly driven by Italians, who make up 75 percent of the bookings. Americans are choosing more traditional Tuscany towns like Radda in Chianti (up 56 percent among Americans).

Americans heading down south, may want to stop in  Naples, the perfect base camp for those eager to visit the ancient Roman city of Pompei (up 36 percent among Americans) and enjoy the most breathtaking views of Salerno's Amalfi Coast (up 14 percent).

So if you're looking for that authentic Italian experience, take a tour of Italy "come si deve" by choosing some of the authentic hotels and bed & breakfasts found on , and tell them sent you. For more on these and other hot new Italian destinations tourists don't know about, visit the  blog or join the Venere.comFacebook page where Venusians will respond to your questions daily. Follow this link to get an additional 10% discount.*

About Venere

With nearly 20 years of experience, Venere Net Srl is a leading hotel reservations website in Europe.  Founded in Rome in 1995 as an OTA focused on exclusive deals for Italy, Venere has been acquired by Expedia Inc. in 2008. Offering more than 120,000 hotels, Bed & Breakfasts and other accommodations, it attracts travelers with its detailed hotel descriptions translated in 8 languages, high quality images, reviews from authentic guests, and great deals worldwide.

*Discount valid for bookings made by July 28, 2013. Offer limited to participating hotels. Travel between July 9th and September 30th, 2013.

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