Ventana Research Advises Organizations on How to Leverage Master Data Management to Achieve a New Competitive Advantage

New Webinar Identifies the Top Five Requirements to Achieving Optimal Business Processes and Effective Business Intelligence

Jan 27, 2010, 09:30 ET from Siperian, Inc.

FOSTER CITY, Calif., Jan. 27 /PRNewswire/ -- Siperian, Inc., a leading provider of a proven and flexible multidomain master data management (MDM) platform, today announced the availability of a new webinar titled, "The New Competitive Advantage: Smarter, Faster and Better Master Data Management."  Led by MDM expert Mark Smith of Ventana Research, the online event discusses how companies can optimize their business processes and achieve more accurate business intelligence.  To view this complimentary webinar visit:

In the past, many business process optimization and business intelligence initiatives were unable to deliver measurable results largely because organizations took shortcuts to quickly implement their master data management foundation.  As a result, organizations faced unsatisfactory outcomes and delayed benefits typically delivered by a well-thought out MDM program.  Today, there are smarter, faster and better methods available to implement MDM.  With years of deployment history and many different approaches to choose from, CIOs can gain increased ROI for their technology investments through better and more effective business processes.

"Acquiring and deploying information management technology such as MDM can drive real process improvements by connecting business users and partners," said Mark Smith, CEO and EVP of Research from Ventana Research.  "However, the typical enterprise technology infrastructure is made up of a combination of a decades old portfolio of disparate technologies and applications which make it difficult for organizations to harvest their data and make it actionable.  MDM drives improvements in both the consistency and the quality of enterprise data, resulting in improved business processes along with better decision making and improved business intelligence."

During this 45-minute webinar, Mr. Smith and Ravi Shankar, senior director of Product Marketing at Siperian discuss the five key requirements to achieving master data management success:

  • Re-examination of both the enterprise and information architecture;
  • Best practices of interfacing to existing ERP and CRM investments;
  • How to build cost-effective business intelligence;
  • Data governance that works; and
  • Optimized MDM technology.  

About Siperian, Inc.

Siperian's proven and flexible multidomain Master Data Management (MDM) platform provides a consolidated and connected view of critical customer, product, supplier, and employee data to business users in Global 500 companies across 15 different industries.  The Siperian Multidomain MDM Hub™ is an integrated software platform that meets the needs of data-intensive companies by enabling them to improve their access to real-time information from distributed data sources.  Through this unified view, organizations can achieve enhanced customer relationship management, regulatory compliance, and order to cash processes.  With corporate headquarters in Foster City, California, Siperian has offices throughout the United States and in Toronto, Canada; the Company's EMEA operation is headquartered in London.  To learn more about Siperian visit or call 1-866-747-3742.

Siperian and Siperian Multidomain MDM Hub are trademarks of Siperian, Inc.  The names of actual companies or products mentioned herein may be the trademarks of their respective owners


Chris McCoin or Richard Smith

McCoin & Smith Communications Inc.

508-429-5988 (Chris) or 978-433-3304 (Rick) or

SOURCE Siperian, Inc.