Veritix® Announces New College Ticketing and Business Platform

The single platform offers a comprehensive set of ticketing, fundraising and fan relationship solutions

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Aug 19, 2013, 09:00 ET

CLEVELAND, Aug. 19, 2013 /PRNewswire/ -- Veritix^®, the leading innovator in digital ticketing, event marketing and relationship management applications, today announced a new ticketing and business platform designed exclusively for the collegiate sports and event market. Created in consultation with 50 collegiate athletic partners and industry experts and building on years of experience working with college clients, the single platform provides one system for colleges and universities to manage all their ticketing, fundraising and fan relationship needs.

Colleges and universities will no longer need to use multiple platforms to manage their varied ticketing and business needs. Instead, the single Veritix platform enables college business processes specifically, including the ability to create and monitor campaigns and memberships, comprehensive donor profiles, gift processing and tracking, fan giving and pledging features, priority point calculations, effortless integration with any university's major gifts system, and advanced reporting and analytics.

The solution also includes the versatile, dynamic and flexible Veritix ticketing features, which provide digital and student ticketing and a secondary marketplace through its patented Flash Seats^® product. The combination of all these features provides the most complete, single ticketing and business platform available for colleges and universities.

For Veritix, its entry into the college ticketing market was a natural progression after working with so many esteemed collegiate clients such as Texas A&M University and Boise State University. "We made the strategic decision to create a college-specific business platform that will enable our college clients to run their business more innovatively and effectively," said Samuel P. Gerace, CEO of Veritix.

Building on strong existing relationships with current college clients and a history-making success at the 2013 NCAA Men's Final Four, which was the largest digital ticketing event ever, Veritix is poised to become an industry leader in the college ticketing market. Its many close connections in collegiate ticketing allowed Veritix to create its new ticketing and business platform in consultation with 50 collegiate athletic partners and industry experts.

Carole Dollins, Senior Vice President of Ticketing at the 12^th Man Foundation and Texas A&M University, a long-time Veritix client, was one of the participants integral to the creation of the new ticketing platform. "Veritix is innovating in many different areas, and it's a perfect fit for the college market because of how it does business – taking time to really understand its clients needs and working closely with clients and expert partners to create real solutions to problems," said Dollins. "Its new college platform will allow us to streamline and more effectively manage our operations in a way we never could with other products."

Veritix believes it will continue its history-making progress with its entry into the college and university ticketing market. "We have a proven track record of success - from the Men's Final Four to being the first new ticketing system in the NFL in a decade with our recent signing of the Detroit Lions; we fully expect to make history again in the college ticketing industry," said Gerace. "With our commitment to innovation, development of products that solve problems and address business needs, and our expertise in many different areas of ticketing, Veritix is simply the best available option for colleges and universities looking for a ticketing and business partner."

About Veritix ® 

Veritix® provides the most dynamic paperless ticketing, event marketing, and relationship management applications to artists, professional sports teams, universities, arts organizations, and entertainment venues. Veritix recently made history with its Flash Seats® system, the only patent-protected, fully-integrated paperless ticketing platform in the industry, at the NCAA Men's Final Four – the largest digital ticketing event ever. The Veritix ticketing platform lets clients truly take ownership of their ticketing operations and build better relationships with their customers and fans.

Veritix® currently provides ticketing services to major venues across the U.S., including Quicken Loans Arena (Cleveland), Ford Field (Detroit), Toyota Center (Houston), Energy Solutions Arena (Salt Lake City), Pepsi Center (Denver), Dick's Sporting Good Park (Denver), and Paramount Theatre (Denver); four National Basketball Association teams, including the Houston Rockets, Denver Nuggets, Utah Jazz and Cleveland Cavaliers; the National Football League's Detroit Lions; the National Hockey League's Colorado Avalanche; the American Hockey League's Lake Erie Monsters; Major League Soccer's Real Salt Lake and Colorado Rapids; Dover Motorsports, Inc. (Dover International Speedway); and Texas A&M University, Boise State University, Duquesne University and University of Texas at Arlington.