Veritone Media Expands In-content Native Advertising Solutions to YouTube
Company's Technology Platform Provides Advertisers with Access to Thousands of Channels, Enables YouTube Talent to Monetize Their Content
Company's Technology Platform Provides Advertisers with Access to Thousands of Channels, Enables YouTube Talent to Monetize Their Content
NEWPORT BEACH, Calif., Oct. 27, 2015 /PRNewswire/ -- As ad blocking continues to proliferate across the Internet, owners of YouTube channels and advertisers alike are looking for creative solutions to build advertising and branding directly into digital video content. Today, Veritone Media announced that it is expanding its in-content native advertising solutions to YouTube. The company provides advertisers and content creators with a hosted, cloud-based platform with patented technology that makes native advertising on YouTube simple, scalable and trackable.
By providing real-time access to insights, analytics and attribution from a wide network of YouTube content, Veritone Media customers can deliver native advertising campaigns with unmatched effectiveness, and at scale.
Ryan Steelberg, president, Veritone Media, said:
"A recent study by Adobe and PageFair estimates that, due to ad blocking technology, the losses for websites that rely on advertising could hit $21.8 billion this year alone. This is a staggering reality for advertisers who are looking to maintain their brand and activate campaigns. We are bringing together video content creators and advertisers in a unique way that allows them to develop strategic in-content product mentions and brand integrations to reach consumers when they are online and tuned in."
About Veritone
Developer of the world's first Cognitive Media Platform (CMP), Veritone is setting a new standard in the evolution of media by providing an open ecosystem for developers, businesses and content owners to collaborate and effectively monetize the insights gained by programmatic cognitive analysis of audio and video streams. Veritone Media, a division of Veritone, is a full service advertising technology company that delivers creative campaign messaging with unmatched effectiveness for advertisers, broadcasters and publishers. Visit www.veritonemedia.com for additional information.
Media Contact:
Kim Dearborn
Nadel Phelan, Inc.
831-440-2407
[email protected]
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SOURCE Veritone Media
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