Verlo Mattress Purchases Stimulate Local Communities

FORT ATKINSON, Wis., March 23, 2011 /PRNewswire/ -- In a tough economy, buying local is more important than ever. When you buy from a locally owned business, a larger share of your money stays in your community. The more people buy local, the faster the economy recovers.

Verlo Mattress Factory Stores gives customers in more than 40 communities the ability to buy local and receive a locally built mattress that uses local craftsmen and mostly local components, and because it is locally owned, helps supports the local economy by keeping a larger amount of money from flowing to a national company.

"Quality sleep ranks with healthy food as a basic human need, and the 'buy local' emphasis goes well beyond locally grown food," said Kurt Schusterman, President of Verlo Mattress Factory Stores. "Our franchise owners and their families are a true part of the communities. They pride themselves on providing top-notch customer service and an affordable, locally made mattress that we feel is better than anything else money can buy."

Verlo Mattress Factory Stores is a unique mattress company. Unlike other mattress brands, Verlo custom fits each customer for their unique sleep and comfort needs, and the local store craftsmen then hand-build mattresses on-site for each customer. Verlo only sells Verlo mattresses and does not sell any of the "S-brands" common in sleep shops stacked with products wrapped in plastic.

"Buying local not only keeps money in our community but helps create jobs," Schusterman said.  "Our customers also like that we get to know them by name. And that we'll visit them personally if they ever want the comfort of their mattress adjusted."

Verlo Mattress Factory Stores are in Wisconsin, Illinois, Iowa, Missouri, Colorado, Pennsylvania and Georgia. The franchise company has avid fans, including many Midwestern families who've bought only locally crafted Verlo mattresses for decades. Verlo Mattress stores are locally owned and locally managed.

For more information, visit http://www.verlo.com/

SOURCE Verlo Mattress Factory Stores