Verse Grapevine Opens at Main Event on October 27th

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Oct 17, 2023, 09:00 ET

GRAPEVINE, Texas, Oct. 17, 2023 /PRNewswire/ -- Verse Immersive and Main Event announce their breakthrough partnership, offering Verse's newest Augmented Reality (AR) installation at the beloved family entertainment center's Grapevine, TX location on Friday, October 27th.

The Unreal Garden is a fully immersive holographic experience divided into multiple acts. Visitors explore surreal landscapes, interact with a variety of animals, and complete puzzles and challenges. The interactive elements and unique behaviors of the mythical animals make it unlike any other immersive experience. It's an unforgettable journey that challenges the mind and stimulates the senses.

Verse Immersive is an ideal outing for families and groups. As the world's first holographic theatre, it offers a unique and immersive experience that combines with augmented reality. It's perfect for creating lasting memories and bonding with loved ones, appealing to a wide range of audiences.

Verse Immersive delights a sold out crowd for the opening weekend in Phoenix, AZ. Verse Immersive provides an enchanting gateway to an immersive world by seamlessly blending the virtual with the real, allowing visitors to embark on interactive adventures while still engaging with their surroundings.

Founded in 1998 and headquartered in Coppell, Texas, Main Event Entertainment, Inc. operates 58 centers in 20 states across the country, and offers state-of-the-art bowling, laser tag, hundreds of games, virtual reality and its in-center restaurant Family Kitchen, making it the perfect place for families to connect and make memories. Main Event is owned and operated by Dave & Buster's Entertainment, Inc., which offers premier entertainment and dining experiences to guests now through two distinct brands: Dave & Buster's and Main Event. Dave & Buster's has 156 stores in 42 states, Puerto Rico, and Canada and offers guests the opportunity to "Eat Drink Play and Watch," all in one location. Each store offers a full menu of entrées and appetizers, a complete selection of alcoholic and non-alcoholic beverages, and an extensive assortment of entertainment attractions centered around playing games and watching live sports and other televised events. For more information about each brand, visit daveandbusters.com and mainevent.com.

The announcement comes less than 3 weeks after the launch of Verse Immersive at 810 Billiards & Bowling in Phoenix, AZ, which sold out pre-sale tickets and received raving reviews from guests and staff alike! Following its incredible success, Enklu and Verse Immersive are excited to reach new audiences through one of the fastest-growing family entertainment brands, Main Event.

As a one-stop shop for shared family fun, Main Event remains at the cutting-edge of entertainment offering best-in-class games, activities and food and beverage options from Family Kitchen. There's no better place to do something awesome together, making Verse Immersive the perfect partner to ensure families keep creating unforgettable memories.

Verse Immersive has captivated audiences across the U.S. in cities like Chicago, San Francisco, Denver, and Orlando with its interactive AR experiences, putting guests at the center of an engaging journey. Now, with multiple Family Entertainment Center partnerships, Verse Immersive takes a significant step forward in accelerating its growth by finding new ways to delight their guests!

Main Event Grapevine will get its first taste of Verse Immersive acclaimed show, "The Unreal Garden," in addition to other flagship attractions like "Star Walk" and "SightCraft."

Verse Immersive is perfectly tailored for Main Event, offering unique and captivating experiences suitable for families, gamers, and entertainment enthusiasts. Through Verse's proprietary software & IP, matched with the Microsoft HoloLens 2 headset technology - Verse can transform any space into an augmented reality theater. The Enklu experience will take guests into a 3D holographic world where you can experience virtual landscapes to dynamic digital art through AI-powered collaborations in 3D. Rooms can be filled with interactive games and adventure experiences, elevating your child's next birthday celebration at Main Event to new heights! Verse Immersives high throughput nature and diverse range of content allows the concept to both capture maximum revenue during peak demand times, while driving traffic to off-peak periods as well.

Don't miss out! Head into Main Event's Grapevine, TX on Friday, October 27th to experience an interactive AR experience! Tickets are available on Eventbrite.

For more information or media inquiries, please contact:

Press Relations
Verse Immersive
Email: [email protected]

SOURCE Verse Immersive