SAN FRANCISCO and LOS ANGELES, March 1, 2011 /PRNewswire/ -- VerticalResponse, Inc. (http://www.verticalresponse.com), a leading provider of self-service email marketing, online survey and direct mail solutions for small businesses, and vBulletin (http://www.vbulletin.com), the most powerful community software, today announced a product integration giving customers the ability to access VerticalResponse directly from their vBulletin accounts.

The integration of VerticalResponse self-service email marketing into the vBulletin product gives users another channel to contact members of their online community, extend relationships and content, and build engagement. vBulletin offers a range of powerful community software including: a new content management system that enables community members to create and cross-publish to forums, blogs and site articles; the world's leading forum software; community blog software that allows members to create their own blogs within the community; and a widget platform for creating custom widgets or adding third party widgets.

"VerticalResponse and vBulletin understand that community is best cultivated with regular, two-way communication through a variety of channels. Our email marketing tools are a perfect complement to vBulletin's solutions," said Janine Popick, CEO, VerticalResponse. "Embedded in vBulletin, VerticalResponse allows users to easily create and send customized, professional email without leaving their vBulletin accounts, and grow traffic by proactively engaging their forum members."

The integrated VerticalResponse & vBulletin email solution enables users to synchronize their email lists, and create and send professional email campaigns in minutes. Using VerticalResponse email marketing gives vBulletin users an easy, effective way to:

• Update their community members with new forum and site content.
• Get real-time reporting of opens and clicks.
• Increase frequency of forum visits and posts.

VerticalResponse is now available within the vBulletin administration panel, where vBulletin users can create a new VerticalResponse account or sign-in to an existing one. Those vBulletin users who are not currently VerticalResponse members will receive 500 free email credits as an incentive to open a new account.  

About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email marketing, online surveys and direct mail services empowering small businesses to easily create, manage and analyze their own direct marketing campaigns. VerticalResponse bundles email, online surveys and postcards to offer customers an integrated Web-based direct marketing solution that's intuitive and affordable. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit www.verticalresponse.com.

About vBulletin

vBulletin™ is the world leader in forum and community publishing software. Customers have created vibrant communities for over 10 years on vBulletin's stable and mature platform. Developed with security, powerful administration features and speed in mind, it serves over 70,000 online communities. Our team is all over the world. Our headquarters are located in Southern California. vBulletin Solutions, Inc is a company registered in California, US and a division of Internet Brands.

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Janine Popick

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SOURCE VerticalResponse, Inc.