PARIS, Sept. 29, 2017 /PRNewswire/ -- Vestiaire Collective, the global leader in luxury and pre-owned fashion, debuts its first ever fashion campaign, at the beginning of Paris Fashion Week, further reinforcing its position as a disruptor within the luxury resale industry. Celebrating its continued worldwide expansion, the business recently launched in Asia Pacific markets, and tapped a top-tier creative team to produce the campaign. Playing on Vestiaire Collective's diverse global community, and highly desirable international wardrobe of rare pre-owned pieces, the campaign features a cast of fashion's current, modern, and global personalities. The trio of talent, selected by acclaimed Casting Directors, Piergiorgio Del Moro and Samuel Ellis, includes international model of the moment, Lexi Boling, Parisian 'It' boy, Paul Hameline, along with Japanese cover star and global new face, Manami Kinoshita.
Led by Creative Strategist Kerry Haynes, the campaign stills and video were shot in New York by a creative team known for their influential and progressive style, including Creative Director Graham Rounthwaite, of i-D magazine and previously of iconic publication, The Face. Fashion Director Alastair Mckimm, also of i-D magazine and Creative Consultant to Saint Laurent along with inspirational Photographer & Film Director Daniel Jackson.
Sébastien Fabre, Co-Founder and CEO of Vestiaire Collective comments:
"I'm proud to reveal Vestiaire Collective's first fashion campaign marking a key moment in the company's rapid international growth. Developed by a top-tier creative team widely respected throughout the fashion industry, the concept and the influential cast perfectly embodies our diverse global network. It is our incredible community of over 6 million members worldwide, sharing a passion for desirable fashion, who are the driving force behind Vestiaire Collective's continued success, so it felt apt that that they should be the focus of our first campaign."
Kerry Haynes, Creative Strategist and Image Director adds:
"It is important that our creative for this debut Vestiaire Collective campaign reflects the modern proposition that they offer in pre-owned luxury. Their global reach has built a diverse community that includes many industry heavy hitters. The more we considered it, the more we identified that Vestiaire's authoritative curation and fashion expertise is revealed through community sharing (or selling) and acquisition of not just vintage, but also new season pieces whether they be limited edition, sold out from the catwalk, or just plain hard to get. Luxury re-sale is culturally relevant from an archival, and environmental standpoint; thus, the emphasis became about creating an identity that sits within luxury fashion, but also accessible to many. A world renowned creative team with expertise in artistry, identity and nuance - orchestrate a visually and emotionally engaging series of imagery featuring a cast of young, diverse, in-demand faces that represent the modern proposition that firmly places Vestiaire Collective in a league of its own."
The campaign, which includes a series of stills, along with TV and digital video, perfectly embodies Vestiaire Collective as the global go-to site to sell and buy authentic pieces of pre-owned luxury fashion, ranging from recent designer collections to rare vintage pieces. Launching on the 28th September, the campaign will run across 11 of Vestiaire Collective's key markets, including France, US, UK, Italy, Germany, Spain, Scandinavia, Hong Kong, and Australia.
The release of the campaign follows the company's earlier announcement this year of a $65 million investment to fuel global growth, specifically in the US and Asia Pacific, and increase operational capabilities. After expanding into Asia Pacific, the company recently announced plans to open a new 8600 square foot logistics hub in Tourcoing, Northern France. The opening of this center will enable Vestiaire Collective to meet fulfilment, quality control, and authentication demands fuelled by rapid growth. The new strategic center will function alongside the existing logistics centers in Paris and New York, allowing Vestiaire Collective to control, authenticate, and ship 10,000 products worldwide each day.
Located in the heart of Paris, Vestiaire Collective will also open its first boutique on October 19th for 4 months. Parisians and tourists from all over the world will have the opportunity to buy from an expertly curated selection of luxury preowned products, have a coffee at the Vestiaire Café, and leave with a beautifully arranged bouquet of flowers prepared by renowned florist, Racine Paris.
Vestiairecollective.com is the leading global marketplace for premium and luxury pre-owned fashion. The platform is unique due to its carefully curated catalogue of 600,000 desirable items, that once sold are expertly checked for 100% quality and authenticity. Launched in Paris in October 2009, Vestiairecollective.com has over 6 million fashion savvy members across 48 countries worldwide with offices in Paris, London, New York, Milan, Berlin and Hong Kong. 30,000 new items are submitted by our community of sellers every week, which enables buyers to hunt amongst over 3,500 coveted and must have fashion pieces a day, ensuring that Vestiaire Collective is the go to site for an exciting unique shopping experience.
Photographer + Film Director - Dan Jackson
Creative Director - Graham Rounthwaite
Stylist - Alastair McKimm
Campaign Director + Creative Strategy - Kerry Haynes
Talent - Lexi Boling
Talent - Paul Hameline
Talent - Manami Kinoshita
Casting - DM Casting - Piergiorgio Del Moro + Samuel Ellis
DOP – Jack Webb
Makeup Artist - Kanako Takase
Hair Stylist - Esther Langham
Set Design - Gerard Santos
Production - Art + Commerce
Post Production - Wildchild
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SOURCE Vestiaire Collective