Veteran Adtech Executive Bill Harding Joins Poptent As Vice President of Business Development

Harding to Drive Agency Platform and Partnerships Strategy for High-Growth Social Video Firm

Nov 05, 2013, 09:06 ET from Poptent

PHILADELPHIA, Nov. 5, 2013 /PRNewswire/ -- Poptent (, the leading social video creation company that connects major global brands and agencies with a growing network of 65,000 independent filmmakers, announced today that Bill Harding has joined the team as Vice President of Business Development. Harding will lead agency platform and partnerships strategy in his new role, working with top agencies and partners to deliver comprehensive social video marketing solutions to the world's best brands.

Harding brings a wealth of experience to his new position, having served in pivotal leadership roles where he drove crucial business development, sales and fundraising initiatives at numerous startup and early stage firms over the past 20 years. Collaborating with venture capital and angel investment groups, Harding has created and implemented effective business development strategies for a number of adtech firms, overseeing successful launches and high-speed growth for companies specializing in emerging and mature technologies, including social, app, analytics, SEO, lead generation, eCommerce, mobile, cloud and mPOS solutions.

Before joining Poptent, Harding served as Vice President of Sales and Business Development for Kogeto, a panoramic video platform company, where he built and led a strong team and designed and deployed a global sales and business development program focused on partnerships with top firms, including Apple, AT&T, Verizon and Sprint. A thought leader in the startup development and venture funding communities, Harding is a member of ARC Angel Fund and has delivered keynote speeches at venture capital events. He has led seminars on startup sales, business development and funding, focusing on startups sponsored by Reitler Kailas & Rosenblatt, a prominent venture law firm.

"Poptent's capabilities have grown significantly over the past few years with the expansion of its global creative network, positioning the company to gain even more traction with top brands and agencies," said Harding. "With the increasing importance of video and social in brand communications, we're in a unique position to offer clients a game-changing solution, and I'm excited to have the opportunity to work with the entire Poptent team to drive growth."  

"Bill's combination of management, partnership and business development experience make him a perfect fit for Poptent," said Nick Pahade, CEO of Poptent. "We're excited about the prospect of working with Bill as we expand Poptent's partnerships and infrastructure to connect the world's best brands with the largest network of independent filmmakers on the planet."

About Poptent
Poptent ( is a social video creation company, leveraging crowdsourcing to connect top brands and agencies with the world's largest community of independent filmmakers.  Poptent and its growing network of nearly 65,000 filmmakers in 140 countries deliver high-quality video focused on marketing performance for Global 500 brands and agencies through a proven process known as "make, test, share." Poptent provides a full-service suite of managed video marketing services while offering simple and efficient video testing services to help clients identify the top executions from multiple and diverse creative submissions. Poptent then helps clients distribute the best-performing videos more affordably to the channels of their choice through performance-based, user-initiated viewing campaigns designed specifically for more effective social content marketing.

SOURCE Poptent