Veteran Author and Journalist Paul Gillin to Present: "Social Marketing to the Business Customer" at BMA NEO Event in Ohio

CLEVELAND, Aug. 29, 2012 /PRNewswire/ -- Join the BMA NEO on Thursday, September 13 at the Pickwick & Frolic Restaurant for the inaugural speaker series event featuring noted business author Paul Gillin. Gillin will discuss establishing and maintaining a winning social media strategy specifically targeting business customers.

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After a 10+ year hiatus, the BMA NEO's mission is to bring the organization's focus of peer-to-peer education, networking and best practice sharing among B2B marketers to the greater Cleveland, Akron/Canton and Lorain county regions.

"Companies can use the BMA to help up their game in B2B marketing," said Eduardo Conrado, chief marketing officer at Motorola Solutions and BMA national chair. "Its 'tribal learning' approach, showcased in this speaker series, will give your team great insight from other companies and ultimately strengthen your effectiveness and your brand."

The "Social Marketing to the Business Customer" event will also address how to overcome common objections to social media for B2B, how to calculate ROI for social media and how to gain insights into the tools and platforms that might work best for you. Advanced sale tickets cost $15 and $20 during the week of the event. Bizo, Parker Hannifin, Content Marketing Institute, Thunder::Tech and PR Newswire are the sponsors for this one-day event.

To Register and learn more please visit http://bmaneo.eventbrite.com

Event Overview:

• Date: Thursday, September 13, 2012
• Time: 4:00 PM – 6:00 PM
• Location:
  Pickwick & Frolic Restaurant and Club
  2035 East 4th Street
  Cleveland, Ohio 44115
• Fee: $15 advance sale/ $20 week of event

To learn more about BMA NEO, please visit http://www.facebook.com/BMANEO or follow us on Twitter @BMANEO.

SOURCE BMA NEO