Veteran F&I Expert Karena Raino-Nevratakis Joins US Equity Advantage® As Regional Account Manager for the Western U.S.

ORLANDO, Fla., April 22, 2014  /PRNewswire-iReach/ -- US Equity Advantage® (USEA) – a leading provider of bi-weekly and early loan payoff services to the automotive industry, announced today that veteran F&I expert Karena Raino-Nevratakis has joined the company as regional account manager for the Western United States. Raino-Nevratakis' primary responsibility will be to provide training and sales support to dealerships in Washington, Oregon, California, Nevada, Arizona, Utah, Idaho, Montana, Wyoming, Hawaii and Alaska . She will report directly to USEA chief marketing officer, William Lathrop.

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Raino-Nevratakis began working in the automotive industry 20 years ago at a dealership in western Washington.  Her career advanced to working in the Finance and Insurance department in 1996 and she was later promoted to Finance Director in 1998, a position she successfully held for fifteen years. 

According to Raino-Nevratakis, a focus on leadership, F&I training and product knowledge, and the utilization of the ADP Menu and USEA's bi-weekly service, are contributing factors to her successful career. 

"I believe in AutoPayPlus and the benefits it provides to both the dealership and customers buying vehicles," Raino-Nevratakis stated. "USEA provides excellent customer service and support for dealerships and consumers. While serving in a dealership as a Finance Manager, I was able to experience firsthand the professionalism and integrity of the company and staff through our working relationship."

Commenting on Raino-Nevratakis' new position, USEA chief marketing officer William Lathrop stated, "We are very excited to add such an accomplished F&I expert as Karena to our team. Her hands on in-dealership experience along with the results she has personally produced using our service make her a perfect fit to provide training and sales support in the Western U.S. market."

For more than 10 years, USEA has been the leader in bi-weekly and early loan payoff services for the automotive industry and works with some of the biggest dealerships and their agents, along with industry-heavyweight partners to create more profitable F&I departments. Dealerships report a 57 percent increase in the number of F&I products sold to customers with AutoPayPlus™, and per vehicle financed income increases 63 percent on AutoPayPlus customers.

USEA was the first company to be fully integrated with the Menu and DMS in 2003 through a partnership with MenuVantage.  In early February 2014, it announced a new agreement with Ristken™ Software Services to provide bi-weekly loan services through Ristken's Menu-Pro platform, which will make it available to thousands more U.S. automotive dealerships.

Founded in 2003, US Equity Advantage (USEA) stands as the industry leader in bi-weekly and early loan payoff services, from home and automotive to RV, boat and student loans.  USEA helps its members reach their financial goals faster through flexible payment plans to accelerate their loan payoff, ultimately saving money in costly interest, staying within their budget and building valuable equity.  For more information please visit: www.usequityadvantage.com.

Media Contact: sara callahan, Carter West Public Relations, 727-288-2159, [email protected]

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SOURCE US Equity Advantage