NEW YORK, Nov. 11, 2015 /PRNewswire/ -- A large-scale healthcare access initiative launches today for veterans seeking musculoskeletal pain recovery assistance, the second highest reason for doctors' visits in the U.S., surpassed only by the common cold.
After national attention on the long wait times for health services many veterans endure, New York City-based SimpleTherapy, the only fully online alternative to traditional physical therapy, is working with Aetna Innovation Labs to make its pain recovery program available to America's 22 million veterans, for free. Aetna Innovation Labs is an organization within Aetna that improves healthcare quality and reduces costs for customers and members through unique ideas, programs, and market-leading capabilities.
Founded in 2011 by a team of orthopedic specialists, SimpleTherapy uses a proprietary algorithm that learns from user input and feedback to create personalized video-based pain recovery sessions that guide users along their pain recovery path. There are 18 starting points for the programs ranging from neck to lower back to foot. Thousands of users with lower back pain, osteoarthritis, and sports or work injuries have reported extreme satisfaction with a considerable decrease in pain.
"It's an honor to be able to provide what so many veterans need, immediately, with zero wait time," says SimpleTherapy chief executive officer, Helena Plater-Zyberk. "SimpleTherapy delivers a unique do-it-yourself, video-guided pain recovery program for each and every user, based on what he or she tells us is needed. With thousands of users to date, we've demonstrated that pain recovery can be made accessible and affordable for all. This is our chance to give back to those who have served our country."
Veterans can sign up for the program by visiting www.simpletherapy.com/veterans. To be eligible, enrollment must take place November 11-30, 2015. Veterans will receive access to an unlimited number of personalized video-guided exercise therapy sessions for up to one year at absolutely no cost.
Herb Blount, a 74-year-old former navy lieutenant from Maumelle, Ark. who served in Vietnam, was one of SimpleTherapy's earliest users during its clinical trial in 2012. "When my knee gave out, I went from being active every day to being in bed," he said. "Then I found SimpleTherapy and did all the exercises right on my carpet. Every time, I'd feel a little bit better, and over a few weeks, I went down to no pain at all. Even after three years, my knee's fantastic!"
"This service is unlike anything else in existence today," says Nic Gay M.D., co-founder and chief medical officer of SimpleTherapy, as well as a practicing orthopedic surgeon in the San Francisco Bay Area. "No longer do our users need to pay expensive copays or take time off of work. We have designed programs that guide our users adaptively as they progress. The algorithm learns and is flexible, which enables each individual's needs to be addressed. Everyone's recovery path is different, and we want to provide the most personalized care possible."
Dozens of Veterans Services Organizations (VSOs) nationwide have signed on to share this offer with their members. Advancing healthcare innovation for veterans and the country is one the Department of Veterans Affairs stated goals as articulated in its Blueprint for Excellence that states, "to succeed we must be willing to rethink the fundamental construct of health care." Explorations are being undertaken for "a new model of healthcare that is personalized, proactive and patient-driven and engages and inspires veterans to their highest possible level of health and well-being."
Visit www.simpletherapy.com for more information.
About SimpleTherapy, Inc.
SimpleTherapy is the world's only fully online alternative to traditional physical therapy.
Its personalized pain recovery system can address pain from 80 percent of all types of musculoskeletal pain and physical therapy prescriptions, head-to-toe, using its adaptive, online sequence of 15 minute video-guided sessions that are personalized for each user. After just three sessions, 65 percent of users report diminished pain. Two of the largest five nationwide health insurance companies already partner with SimpleTherapy to offer members online exercise therapy through dedicated online portals. Numerous large self-insured employers will also offer SimpleTherapy to their employees as a digital healthcare option in 2016. Follow us on Twitter and like us on Facebook. For more information, call us at 1-800-644-2478, or email us at [email protected].
Amendola Communications for SimpleTherapy