Accessibility Statement Skip Navigation
  • Resources
  • Investor Relations
  • Journalists
  • Agencies
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS

Veterans United Analysis Reveals $28 Billion in Untapped VA Loan Volume

Veterans United Home Loans Logo

News provided by

Veterans United Home Loans

Oct 09, 2025, 10:05 ET

Share this article

Share toX

Share this article

Share toX

San Jose, Calif., Naples, Fla., and San Diego, Calif. rank among the most underutilized
markets for Veteran homebuyers 

COLUMBIA, Mo., Oct. 9, 2025 /PRNewswire/ -- Housing markets across the country are missing out on tens of thousands of VA loans, leaving billions of dollars in potential loan volume untapped each year, according to a new analysis released today by Veterans United Home Loans, the nation's largest VA lender. The nationwide analysis found that more than 58,000 VA loans went unused in 2024, representing nearly $28 billion in missed loan volume.

This shortfall reflects the gap between how often Veterans use the benefit nationally and how often they use it in specific housing markets. Despite the VA loan's growing popularity since the Great Recession, the analysis found usage remains uneven and disproportionately low in many metros compared to the size of their Veteran populations.

To determine the potential loan volume that is going untapped throughout the U.S., Veterans United compared VA loan utilization to the national average, adjusting for the size of the Veteran population. The number of "missed" VA loans was multiplied by each metro's median listing price to estimate the potential volume left untapped.

Based on this analysis, Barnstable Town, Mass., San Jose, Calif., and Naples, Fla. top the list of underutilized metros. Although separated by thousands of miles, these markets share commonalities, including high home prices, elevated median incomes and smaller Veteran populations, which together create affordability challenges and reduce awareness and acceptance of the VA loan program.

Nearly all of these metros report median incomes above the national metro median of $65,044, but their home listing prices far exceed the national metro median of $342,000. That combination, especially in high-cost states, makes it even more difficult for Veterans to compete with conventional buyers.

"Even in some of the country's most competitive and expensive housing markets, thousands of Veterans might be missing out on the advantages of this benefit," said Chris Birk, vice president of mortgage insight at Veterans United Home Loans. "Our study underscores the need for greater awareness of the benefits of the VA loan. A stronger focus on education and access could make a meaningful difference for Veterans and their families."

Some markets stand out more than others. Metros like New York, Los Angeles and Boston each exceeded $1 billion in estimated lost VA loan volume. These are pricier markets where affordability is already a challenge and where the VA loan could have had a particularly meaningful impact.

Lower-cost markets also appeared on the list of underutilized metros. Places such as Glens Falls, N.Y., Lancaster, Pa. and Waterloo, Iowa, ranked among the top 25 despite more affordable home prices. In these areas, the likely drivers of underutilization are smaller Veteran populations and lower overall loan volumes, which can reduce familiarity with the VA loan program among both buyers and real estate professionals.

Nationally, VA loans have accounted for about 10-12% of the mortgage market in recent years. That figure fell to about 8% in 2024, according to HMDA data, driven in large part by the tough mortgage rate and affordability environment.

The study also found misconceptions about VA loans also play a role in the underutilization. In competitive markets where sellers can demand quick, conventional offers, Veterans may feel pressure to avoid using their benefit, despite the VA loan's advantages. Common myths include that conventional loans provide more favorable terms and close faster when in reality VA loans don't require a down payment and have no PMI. Also, sellers can pay all buyer closing costs plus up to 4% in concessions and they close on normal timelines when VA-specific steps are handled early.

Top 25 metros with the largest gaps between Veterans and VA loan use

Rank

Metro

Veteran
Population
Share 2024

VA Market
Share
2024

Median
Income
2024

"Untapped"
VA Loan
Volume*

1

Barnstable Town, Mass

6.35 %

2.51 %

$94,452

$235,099,803

2

San Jose-Sunnyvale-
Santa Clara, Calif

2.12 %

0.84 %

$157,444

$476,864,635

3

Naples-Marco Island, Fla

5.35 %

2.81 %

$86,173

$276,585,160

4

Pittsfield, Mass

4.67 %

2.49 %

$72,565

$39,519,803

5

San Francisco-Oakland-
Fremont, Calif

2.65 %

1.46 %

$133,780

$888,082,275

6

Bridgeport-Stamford-Danbury,
Conn

2.65 %

1.47 %

$111,656

$211,133,231

7

Santa Cruz-
Watsonville, Calif

2.89 %

1.72 %

$109,266

$50,640,158

8

Glens Falls, N.Y

6.88 %

4.15 %

$74,953

$30,572,266

9

Napa, Calif

5.13 %

3.18 %

$108,970

$70,200,184

10

Santa Rosa-Petaluma, Calif

3.89 %

2.42 %

$102,840

$145,719,897

11

Kingston, N.Y

3.51 %

2.18 %

$81,804

$29,463,901

12

Lancaster, Pa

4.78 %

3.19 %

$83,703

$99,328,264

13

Rochester, N.Y

4.76 %

3.22 %

$74,438

$125,561,880

14

Elkhart-Goshen, Ind

4.23 %

2.88 %

$65,617

$29,423,654

15

Waterloo-Cedar Falls, Iowa

4.85 %

3.31 %

$68,916

$32,571,873

16

Binghamton, N.Y

5.36 %

3.70 %

$63,347

$21,425,467

17

Cape Coral-Fort Myers, Fla

6.66 %

4.61 %

$73,099

$465,336,883

18

New Haven-Milford, Conn

3.77 %

2.64 %

$86,266

$85,713,230

19

Wenatchee, Wash

6.44 %

4.56 %

$79,007

$54,476,301

20

New York-Newark-
Jersey City, N.Y.-N.J

2.19 %

1.56 %

$97,334

$1,885,780,165

21

Allentown-Bethlehem-Easton,
Pa.-N.J

5.01 %

3.58 %

$82,602

$175,408,331

22

Johnstown, Pa

6.98 %

5.03 %

$56,292

$8,386,025

23

Ithaca, N.Y

2.75 %

1.99 %

$73,012

$6,551,994

24

Portland-South Portland, Maine

6.12 %

4.49 %

$88,602

$255,033,656

25

Boston-Cambridge-
Newton, Mass.-N.H

3.39 %

2.58 %

$112,484

$1,129,733,191

*The analysis defined underutilization by comparing the VA loan's market share to the share of Veterans in each metro area. If VA usage was lower than expected given the size of the Veteran population, then the metro was deemed "underutilized" when it comes to the benefit. Markets with proportional usage were considered "balanced," while those well above expectation were classified as "well-served."

To view the complete study and methodology, visit: https://www.veteransunited.com/education/va-loan-underutilization/

About Veterans United Home Loans

Based in Columbia, Missouri, the full-service national direct lender financed more than $22.7 billion in loans in Fiscal Year 2024 and is the country's largest VA lender, according to the Department of Veterans Affairs Lender Statistics. The company's mission is to help Veterans and service members take advantage of the home loan benefits earned by their service.

VeteransUnited.com  | 1-800-884-5560 | 550 Veterans United Drive, Columbia, MO 65201 | Veterans United Home Loans NMLS # 1907 (www.nmlsconsumeraccess.org). A VA approved lender; Not endorsed or sponsored by the Dept. of Veterans Affairs or any government agency. Licensed in all 50 states. For State Licensing information, please visit https://www.veteransunited.com/licenses/. Equal Opportunity Lender.

SOURCE Veterans United Home Loans

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

icon3
440k+
Newsrooms &
Influencers
icon1
9k+
Digital Media
Outlets
icon2
270k+
Journalists
Opted In
GET STARTED

Modal title

Also from this source

VA Lending Rebounds in 2025 With Help From the Youngest Veterans

VA Lending Rebounds in 2025 With Help From the Youngest Veterans

A new analysis from Veterans United Home Loans, the nation's largest VA lender, released today shows that Generation Z Veterans are increasingly...

Veterans United Names Best Cities for Veterans to Live in 2025

Veterans United Names Best Cities for Veterans to Live in 2025

Veterans United Home Loans, the nation's largest VA lender, released its 2025 Best Cities for Veterans to Live list today. While Midwest metros...

More Releases From This Source

Explore

Real Estate

Real Estate

Banking & Financial Services

Banking & Financial Services

Residential Real Estate

Residential Real Estate

Surveys, Polls and Research

Surveys, Polls and Research

News Releases in Similar Topics

Contact PR Newswire

  • Call PR Newswire at 888-776-0942
    from 8 AM - 9 PM ET
  • Chat with an Expert
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Italy
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • Vietnam

My Services

  • All New Releases
  • Platform Login
  • ProfNet
  • Data Privacy

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Platform Login
  • ProfNet
Call PR Newswire at
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookies
Copyright © 2025 Cision US Inc.