VIA Integrates Apical's Assertive Display and Assertive Camera into its Latest Application Processors for Mobile Devices

Oct 15, 2013, 12:00 ET from Apical

LONDON, October 15, 2013 /PRNewswire/ --

Apical Ltd announces that VIA Technologies, Inc has licensed Apical's Assertive Display and Assertive Camera subsystems for its new generation of mobile application processors.

New application processors from VIA will now deliver industry-leading camera performance by integrating Apical's Assertive Camera image signal processor subsystem. Now in its fourth generation, this camera engine incorporates state-of-the-art imaging functions, including sophisticated noise reduction for low-light photography and video HDR using Apical's iridix local tone map engine coupled with fast, accurate exposure, color and focus control in a high throughput, low-power core.

In addition Apical's Assertive Display embedded in the processors enables mobile devices to deliver an unprecedented display experience. Assertive Display liberates displays from the restrictions of viewing environment and removes the two major barriers in the widespread adoption of multimedia services on mobile devices, enabling users to watch movies or play games in any conditions including direct sunlight, and reducing the power drawn by the display, significantly increasing battery life.

Michael Tusch, CEO Apical said: "Each of these two Assertive technologies includes radical innovations which push forward what a mobile camera and display can do. By integrating both on the same platform, VIA application processors enable a seamless user experience unimagined and impossible to create using traditional techniques."

Richard Brown, VP of International Marketing, VIA Technologies, Inc said: "With our new generation of application processors we want to enable our customers to deliver a visual experience that will be significantly better than products in the market today. By integrating Apical's Assertive Camera and Display technology we will deliver a step change in visual performance."

About Apical

Apical is a leader in advanced image and video processing technology for embedded applications. The company's Assertive products are derived from original research into the human visual system and are designed to maximize the performance of a wide range of image capture and display devices. Apical works primarily with OEMs and semiconductor manufacturers for whom imaging capture and display are critical components. Apical is a privately-held company based in the UK.

About VIA Technologies, Inc.

VIA Technologies, Inc. is the foremost fabless supplier of power efficient x86 processor platforms that are driving system innovation in the PC, client, ultra mobile and embedded markets. Combining energy-saving processors with digital media chipsets and advanced connectivity, multimedia and networking silicon enables a broad spectrum of computing and communication platforms, including its widely acclaimed ultra compact mainboards. Headquartered in Taipei, Taiwan, VIA's global network links the high tech centers of the US, Europe and Asia, and its customer base includes the world's top OEMs and system integrators.