NEW YORK, April 13, 2016 /PRNewswire/ -- Viamedia, the television industry's largest independent cable TV ad management company, announced today that it has been honored with a bronze 2016 Telly Award in the Local TV & Local Cable - Cause Marketing category.
The award recognizes the work of Viamedia's Bethlehem (PA)-based Creative Services Group, in producing a public service announcement -- entitled "The Least" -- about the Allentown Rescue Mission, which provides services for the homeless in Pennsylvania's Lehigh Valley.
The Telly Awards, now in its 37th year, honors the very best film & video productions, groundbreaking online video content, and outstanding local, regional, & cable TV commercials and programs.
"The Viamedia PSA has proven to be a groundbreaking development for us," said Allentown Rescue Mission CEO Jim Byrnes.
"We could not be more proud of the efforts of our creative team in producing this moving and informative PSA," said Viamedia CEO Mark Lieberman. "The team has helped educate citizens throughout the Lehigh Valley of the important work of the Allentown Rescue Mission. And this recognition from the Telly Awards has helped showcase the breadth of high-quality services Viamedia can provide clients."
About The Telly Awards
The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. Its mission has been to strengthen the visual arts community by inspiring, promoting, and supporting creativity. The 36th Annual Telly Awards received over 13,000 entries from all 50 states and 5 continents. The Telly Awards was founded in 1979 to honor excellence in local, regional and cable TV commercials. Non-broadcast video and TV program categories were soon added. Today, the Telly is one of the most sought-after awards by industry leaders, from large international firms to local production companies and ad agencies.
Viamedia is responsible for nearly one million spots per day on behalf of over 7,000 advertisers. The company also operates placemedia, a programmatic data-driven platform, representing over 30 billion advertising impressions monthly across 210 DMAs on nearly 100 TV networks.