NEW YORK, June 1, 2017 /PRNewswire/ -- Vias Imports Ltd. announced today the launch of its newly designed website. The redesigned site offers users a much more streamlined experience than in the past, with direct access to a wealth of information on its diverse wine portfolio.
A new feature on the updated site includes a division between the national portfolio, which includes wines that Vias imports directly from Italy and Spain, and the Metro NY portfolio, where Vias has a wholesaler portfolio representing wines from nine different countries. The new website also offers news updates on the various events Vias hosts throughout the year, such as the Grand Portfolio Tastings, event photos, new winery announcements, vintage information, and other relevant company updates.
Vias is also expanding its social media outreach with a page called the Vias Wall, the first wine importer to implement such a feature. "The Vias Wall is a page where all our social media posts converge into one place," explains Giuseppe Capuano, Operations and Marketing Manager at Vias Imports. "Whether you post on Instagram, Twitter, or Facebook, as long as you include the hashtag #ViasWine, your post will appear in a mosaic of posts from others who did the same. The social wall is a great representation of all the wine tastings, dinners and other events our team works to plan so that customers can learn about and enjoy our wine."
The website has a clean, new design with improved user-friendliness and functionality. Members of the trade and consumers alike can quickly and easily find technical information, recent press ratings, and photos of any wine in the Vias portfolio. The new website will go live tomorrow morning, Friday, June 2nd 2017 and will be located at the same address: www.viaswine.com
Vias Imports' new website will be updated regularly with news, press reviews, events, and more. Visitors are encouraged to sign up for the new quarterly newsletter at www.viaswine.com/national-importer/contacts/.
About the Company
Vias Imports Ltd., established in 1983, represents the most comprehensive portfolio of Italian wines in the United States. The portfolio highlights a vast array of over 200 native indigenous varietals that embody the distinct character and terrain of each of Italy's diverse regions. In New York and New Jersey, Vias is also a distributor. In addition to Italy, the portfolio includes wines from Spain, Austria, France, Lebanon, Armenia, Portugal, Argentina, and the U.S.
SOURCE Vias Imports Ltd.
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