Vichy Laboratoires Receives National Recognition from Allure and Good Housekeeping Magazines

NEW YORK, Sept. 18, 2012 /PRNewswire/ -- Industry experts agree that the Vichy LiftActiv Serum 10 is one of the most revolutionary multi-tasking serums to hit shelves this year... and the recognition keeps rolling in. Having already received the Marie Claire 2012 Prix d'Excellence Beauty Award earlier this year, Vichy Laboratoires (http://www.vichyusa.com/) is now proud to announce that its internationally best-selling serum has been named a "Beauty Breakthrough" by Allure magazine and has earned the Good Housekeeping Seal of Approval.

(Photo:  http://photos.prnewswire.com/prnh/20120918/NY76276 )

Allure magazine, powered by a panel of beauty editors and industry experts, reviewed the newest skincare, makeup, body and hair products to determine 2012's best beauty innovations. Vichy LiftActiv Serum 10 was one of only 18 products to receive the prestigious "Beauty Breakthroughs" award. The "Beauty Breakthroughs" award is part of the magazine's coveted annual "Best of Beauty Awards," appearing in the October 2012 issue. The winning products, including the Vichy LiftActiv Serum, were honored by Allure at an awards ceremony last week at New York's Jazz at Lincoln Center.

"These 18 innovations are that rare combination of brains, beauty, and brawn," wrote Allure on the "Beauty Breakthrough" winners. Allure magazine praised the Vichy LiftActiv Serum 10 for both its ingredient innovation and clinical effectiveness. "Researchers at Vichy discovered a potent sugar molecule that gives tired, mature calls the jump-start they need to start rebuilding collagen and reducing wrinkles."

After a comprehensive evaluation by the scientists and experts at the Good Housekeeping Research Institute, Vichy LiftActiv Serum 10 has also earned the Good Housekeeping Seal of Approval. It was found to deliver on all claims appearing in the advertising, packaging and other informational materials. Only products that pass Good Housekeeping's strict evaluation can earn the seal.

"Vichy Laboratoires is so excited to bring this serum to the U.S. market this month, and now, with the high-caliber Allure and Good Housekeeping seals of approval, we know consumers will trust the efficacy of the ingredients. The testing is so rigorous and only select products earn these recognitions annually, so we are extremely proud to offer a truly innovative product that delivers on its promises," says Vichy Vice President of Marketing Marianna Trofimova.

Vichy LiftActiv Serum 10 is the first serum formulated with a ten percent concentration of rhamnose, a powerful naturally derived plant sugar proven to stimulate rejuvenation of all skin surface layers. One single drop delivers an instant smoothing effect that leaves the skin firmer, tighter and velvety soft. After just one month, skin is visibly transformed; with a clinically proven reduction on the appearance of the four main types of facial wrinkles: eye contours, crow's feet, forehead wrinkles and laugh lines. LiftActiv Serum 10 also provides a long-lasting lifting effect while reducing the appearance of pores yet is gentle enough for sensitive skin. Tested under dermatological control, paraben free.

This extraordinary serum is part of the Vichy Laboratoires portfolio that consistently revolutionizes the industry through innovative face, sun and body care products. The cutting-edge research and dermatological ingredients combine to give men and women alike healthy, beautiful skin.

Vichy LiftActiv Serum 10 ($52.00) is available at select CVS/Pharmacy, Duane Reade, Walgreens and Ulta locations and also online at www.vichyusa.com

For more information on the Allure Best of Beauty Awards, please visit: www.allure.com

For more information on the Good Housekeeping Seal of Approval, please visit: http://www.goodhousekeeping.com/product-reviews/history/about-good-housekeeping-seal

ABOUT VICHY:

In 2011, Vichy celebrated its birthday: 80 years of expertise and innovation in skincare! Created by Dr. Haller in 1931, from the heart of France, Vichy is among the first French doctor's brands trusted by millions of women in Europe and around the world. All Vichy products are powered by remarkably active antioxidant water from the Vichy spring, 100 percent pure and naturally rich in 15 minerals. Its regenerating, soothing and fortifying properties have been scientifically proven. This water is then combined with cutting-edge dermatological ingredients such as Vichy's new generation of Retinol, LHA or time-released Vitamin C in highly effective formulations. Vichy's pleasurable and sensorial textures are skin-friendly, allergy-tested, paraben-free and all deliver clinically proven results for healthy, beautiful skin.

SOURCE Vichy Laboratoires