NEW YORK, April 17, 2012 /PRNewswire/ -- Vichy Laboratoires is pleased to announce that its internationally best-selling serum, Vichy LiftActiv Serum 10, was named a winner in the Marie Claire 2012 Prix d'Excellence Beauty Awards, appearing in the May 2012 issue. Now in their 26th year, this annual awards feature is considered the global gold standard in beauty.
Marie Claire magazine, powered by an esteemed jury of 15 international beauty editors, tested the newest skincare, makeup and body products to determine 2012's best beauty innovations. Vichy's LiftActiv Serum 10, recognized in the "Anti-wrinkle Treatment" category, was one of only six products to receive a top international prize.
"It's with great pride that we accept this prestigious global honor from Marie Claire magazine. The 2012 Prix d'Excellence Beauty Award is a true testament to our product formulators to launch a serum that is truly innovative in the antiaging category," said Vichy Vice President of Marketing Marianna Trofimova. "We're thrilled that Marie Claire's panel of international beauty editors agrees that the Vichy LiftActiv Serum 10 is not only efficacious, but pleasurable as well. Vichy Laboratoires is very excited to bring this serum to the U.S. consumer next month."
Marie Claire 2012 Prix d'Excellence Beauty Award: Anti-wrinkle treatment: Vichy LiftActiv Serum 10
"A potent combination of hyaluronic acid; ceramides; thermal water from Vichy, France; and rhamnose (a skin-enhancing sugar found in plants) penetrates deep into the skin to de-puff, reduce the appearance of fine lines, and stimulate cell renewal. And talk about instant gratification: You'll notice a tightening lift after just 10 minutes, with noticeable results within a month" wrote Marie Claire in the May 2012 issue.
Vichy LiftActiv Serum 10 ($52.00) is the first serum formulated with a ten percent concentration of rhamnose, a powerful naturally derived plant sugar proven to stimulate rejuvenation of all skin surface layers. One drop of this powerful youth serum provides an instant smoothing effect with a velvety touch after just 10 minutes. After one month, skin looks transformed, smoothed with a clinically proven reduction on the look of the four main types of facial wrinkles: eye contours, crow's feet, forehead wrinkles and nasolabial grooves. Its lightweight texture melts onto skin, leaving it smoother, softer and more hydrated. Suitable for all skin types – even sensitive skin. Tested under dermatological control, paraben free.
Vichy LiftActiv Serum 10 will be available in the U.S. at www.vichyusa.com in May 2012 and at select Ulta, CVS/pharmacy, Duane Reade and Walgreens locations beginning August 2012. For additional information about Vichy, visit www.vichyusa.com and "like" the Vichy USA Facebook page at www.facebook.com/VichyUSA.
In 2011, Vichy celebrated its birthday: 80 years of expertise and innovation in skincare! Created by Dr. Haller in 1931, from the heart of France, Vichy is among the first French doctor's brands trusted by millions of women in Europe and around the world. All Vichy products are powered by remarkably active antioxidant water from Vichy spring, 100 percent pure and naturally rich in 15 minerals. Its regenerating, soothing and fortifying properties have been scientifically proven. This water is then combined with cutting-edge dermatological ingredients such as Vichy's new generation of Retinol, LHA or time-released Vitamin C in highly effective formulations. Vichy's pleasurable and sensorial textures are skin-friendly, allergy-tested, paraben-free and all deliver clinically proven results for healthy, beautiful skin.
SOURCE Vichy Laboratoires